Talkwalker Market Pulse - Sportsmanship at Silverstone

Thank you for reading our stories every week. Starting tomorrow, the team behind Market Pulse will be on a two-week hiatus. We'll be back with more amazing insights on July 27th!

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Consumer Insights - Spotify rolls out karaoke mode

Singing along. Spotify’s latest update now includes a karaoke mode, which allows users to sing along to their favorite songs. The new feature also gives the user a score card and rates their singing at the end of the song. The news generated 11K online mentions with nearly 15% of them having positive sentiment. The most engaged results came from Pop Base and Pop Crave, which are music focused media outlets. Along with the microphone emoji, top themes showed that their handles were also prominent in conversations - the news was retweeted through them nearly 7K times.

Top themes around Spotify’s karaoke mode revealed music related accounts quoted in the conversations, with the microphone emoji being popular.

Influencing the tune. The new feature was most popular among the young, with 95% of the people talking about it being in the age group 18-34, their top interest being music and audio. Zooming into an Influencer Network about Spotify’s karaoke mode, we can see how these music enthusiasts amplified the news. Further analysis into the top influencers showed that their posts were also received with positive sentiment. Fans love their content, and rely on them for not just ratings of their favorite music but also the latest news around the industry.

The Influencer Network shows how music enthusiasts amplified the news of Spotify’s karaoke mode illustrating their reliance on these channels for music related content.

See what other brands are doing to boost their Brand Love.

Movers & Shakers - Sportsmanship at Silverstone

Chaotic opening lap. Over the weekend, racing buffs were glued to the Formula 1 British Grand Prix at Silverstone, and the most discussed driver was surprisingly not the day’s winner. With over 117K online mentions (27% positive sentiment), the race attracted a far broader audience than expected after an impressive display of sportsmanship early in the race.

The first lap had fans holding their breaths with two massive crashes. Alfa Romeo driver Zhou Guanyu was sent spinning upside down off the track and over the barrier, while Williams driver Alex Albon was pushed into the pit wall. In the aftermath of the crash, fellow driver George Russell exited his car and ran across the gravel to check on Guanyu, thus sacrificing his place in the race, as per federation rules.

The halo that saved Zhou Guanyu’s life emerged as a key driver of positive sentiment along with George Russell’s sportsmanship.

Driving sentiment. Image Search showed a whopping 11K results of Russell’s selfless act being shared online. Russell was also one of the key drivers of positive sentiment around the accident, along with the “halo”, a recently introduced safety feature consisting of a curved bar to protect the head of the driver. It saved Guanyu’s life as the driver later acknowledged, thanking the medical staff and well wishers. A combination of safety measures, effective medical staff, and quality sportsmanship ensured that an otherwise exhilarating race did not end in tragedy. The FIA (Fédération Internationale de l'Automobile) confirmed that both drivers involved in the crash (Guanyu & Albon) were in good health and had been released from hospital.

Exact Image Search showed that the internet was filled with visuals of George Russell’s selfless act of sportsmanship to check on his fellow driver.

Learn more about how your brand can use image analysis.