Talkwalker Market Pulse - Measuring the impact of mental health awareness campaigns

Mindful of mental health

In an effort to raise awareness and foster mindfulness about this issue, it’s Mental Health Awareness Week in the UK, and Mental Health Awareness Month in the US.

Since May 1, the topic of mental health has garnered 373.4K mentions, resulting in a substantial engagement of 2.1 million.

In the United States, running a monthlong campaign generates a higher volume of overall conversations, totaling 160.1K mentions. While in the United Kingdom, the weeklong campaign shows a more pronounced surge in conversations, with a total of 65.7K mentions and a peak of 43.7K.

Support & solutions

Interestingly the approaches in the UK and the US are different. Leading to distinct types of engagement.

In the United Kingdom, this year's campaign focuses on anxiety. Over the past six months, anxiety-related keywords have been mentioned an average of 18.3 million times worldwide each month. Notably, in the current cost-of-living crisis, more than a third of UK adults feel anxious about their financial situation .?

In an effort to address this issue, the Mental Health Foundation in the UK spearheads the #ToHelpMyAnxiety campaign, encouraging individuals to share their coping mechanisms. This enables sufferers to find new coping methods through their peers, while also building awareness.

Conversely, the National Alliance on Mental Illness (NAMI) in the United States adopts a different approach with its #MoreThanEnough campaign. This initiative aims to support individuals grappling with mental health challenges, emphasizing self-acceptance in the face of adversity and highlighting the availability of assistance from supportive individuals.

Influential voices

A crucial aspect of mental health awareness is breaking the stigma and fostering open dialogue. Many people endure their struggles silently, unaware that others around them might be experiencing similar hardships.

These campaigns play a pivotal role in initiating public conversations and shedding light on mental health issues. Prominent figures who openly discuss their own struggles, such as The Rock and Chelsea FC players , contribute to grounding the issue and reaching communities that may not typically engage with the topic.

Influential voices including charitable organizations, celebrities, and journalists contribute significantly to expanding the conversation on mental health.

If you are concerned about your own mental health, there are people around the world you can talk to .