Talkwalker Market Pulse - Mars steps up its inclusivity game in 2023

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Industry Insights - Pedal to the metal at CES 2023?

#CES2023 . The Consumer Electronics Show or CES, one of the biggest tech events of the year, was held last week in Las Vegas, and generated nearly 700K mentions, with a net sentiment of +90%. Conversation Clusters showed that netizens were keen about overall highlights from the show, which made up nearly a third of the discussions. Previews and content around what to expect on each day were also popular. One industry that took the conversations by storm was the automotive industry, with a number of players announcing advancements that could shape the future of automotive.

Driving the conversations. Visual analytics showed that ‘cars’ was the top category when it came to results containing objects. Two brands stood out—one was a traditional player and another was a tech giant making a splash in the industry. Sony announced its partnership with Honda, launching its new brand Sony Honda Mobility AFEELA. But BMW stole the show with the iVision DEE or Digital Emotion Experience concept car. Evoking nostalgia from the 80s TV show Knight Rider, “Dee” introduced itself on Twitter , showing off its virtual voice and ability to change color. The German automaker generated more than 270K engagements on its social media handle thanks to Dee.

Level up on your trend research with Talkwalker’s Conversation Clusters .

Movers & Shakers - Mars steps up its inclusivity game in 2023

More than sugar-coating. The Mars candy company is starting 2023 with a fresh commitment to gender inclusivity—and a new M&M color. That's right, the Purple M&M will join the Brown and Green as the newest of its "spokescandies" in a limited-edition pack honoring bold women. For every pack it sells, Mars will donate $1 to female-focused organizations. Its "Flipping the Status Quo " campaign will also produce original content with six women creators, and encourages fans of the concept to nominate other women working to advance gender equality. The new Purple character, and what she stands for, has been well-received, with nearly 1.5K mentions about the campaign and a positive sentiment of 45% since launch on January 5th.

All eyes on power purple. News of the purple candy shade surged like a sugar rush on social media last week. It burst onto the Twitter scene, with the official Tweet from M&M's viewed nearly 50K times throughout the course of the week. Will Purple continue to flip the script and make her way into the regular pack with the rest of the gang? Only time, and consumers' palates will tell.?

Discover more about corporate social responsibility strategies in our From CSR to ESG blog .?

Counting the Beats - Focusing on a healthy lifestyle in 2023

1,229,629. That’s the number of new year resolutions which were seen online in 2023 so far, with a net sentiment of +43%. Positive conversations centered around actually setting resolutions, and people improving their ways of life, while breaking resolutions early drove the negative conversations. Theme clouds showed that healthy lifestyles, specifically supporting mental health, was the focus this year. Coping with the aftermath of the pandemic is still top of mind for many, and having a fresh outlook at life is a priority.

Check out Talkwalker’s Predictive Analytics to keep up with the latest industry trends .