Talkwalker Market Pulse - The Cannes Lions Roar

Your weekly consumer intelligence briefing - June 26, 2024

Last week saw the 71st edition of the Cannes Lions International Festival of Creativity. Celebrating the very best of advertising and comms, we’re taking a dip into what got the festival roaring.

Rapid Pulse

• Cannes Lions 2024 was mentioned 86,100 times last week
• Mixed opinions of Elon Musk helped drive two spikes of mentions around the event
• iHeartMedia and Deep Blue Sports + Entertainment had the biggest brand win, with the launch of Women's Sports Audio Network

The event was mentioned 86,100 times last week peaking at 30,400 conversations on June 19. That’s +152% compared to 2023, which had just 34,200 mentions over the event week.

Focused on this year, we can see the key parts of the week that got people talking. And if they were loved or loathed.

There are 3 main spikes of conversations:

• June 19, driven by Mark Read in Conversation with Elon Musk
• June 20, a more negative spike following the interview, focused on how he has discussed advertisers in the past. This spike was driven by press coverage of the previous day’s interview
• June 21, for the final awards show and after-party#

We can also dig further into key conversations by looking at Conversation Clusters

The Cannes Lions enables brands to amplify key marketing messages. This year, we saw several of those grabbing a share of the conversation:

• iHeartMedia and Deep Blue Sports + Entertainment took the opportunity to launch Women's Sports Audio Network, the first-ever audio platform dedicated to women’s sports
• Adobe teamed up with TikTok to enable users to access the TikTok commercial music library within Adobe Express

Other notable brands were Coca-Cola (due to their Grand Prix-winning Recycle Me campaign), and Amazon (for their sponsorship of The House of Amazon).

For many, Cannes Lions is seen as the Oscars for the advertising industry. Looking at the online chatter, it is not only online conversations but also gives brands another opportunity to step into the spotlight.

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