Talking Talent Newsletter: October 2023

It’s the end of another great month and time for another edition of your Talking Talent Newsletter.

October is always an interesting time of year, there are awards nights, year-in-review workshops, and delivering a clean Q4 and full year.

So, it’s more important than ever to see what is happening across the world of talent attraction and get ourselves prepared for 2024.

So take a moment to see what has been going on in our community and settle in for the final stroll to the end of what has been a big year.

And remember, we’d love to hear from you. Whether you’d like to let us know about something we don’t yet know, if you’d like us to give you a shout-out in our monthly newsletter, or just want to let us know your thoughts on Talking Talent, you can message us directly on LinkedIn or email through to: [email protected]

We want to hear from you!

And remember, be sure to subscribe, tell your talent friends, and hey, feel free to let us know what you’re up to.

Let’s get into it!

Talking Talent Live with Alex Her

Since our last Talking Talent Live episode we’ve brought Alex Her 's episode onto our purpose-built podcast website as well as an audio version on your favourite podcast platforms.

If you missed it, Jay Rusden and Brie Mason covered:

?? Why and how to commercialise the employer branding function to improve stability.

?? Activation and content strategies to better engage and motivate passive candidates.

?? Measuring and communicating outcomes that drive the TA lifecycle (not just impressions and clicks).

Final TTL Episode for 2023

As we stroll through the final quarter for the year, we find ourselves at the end of yet another season of Talking Talent Live.

And, we’ve saved one of the best for last. Rachel Kennedy from Dallas, Texas will be joining us on November 9 (November 8 EDT) to talk about all things content.

Rachel believes when it comes to doing employer branding or recruitment marketing well, the equation is pretty simple: better content = better candidates.

It’s why after 10+ of leading high performing talent teams she set out to help organisations produce strategic and compelling content through her own firm, Southern Lighthouse.

We already have over 100 registrations for the event and would love to see you there. So, if you haven’t already, click on the link below and register to get the live session in your calendar.

The AI Revolution is Here at VMJ

We're bringing the power of AI into the VideoMyJob platform so you can work smarter.

In the coming months we’re inviting existing VMJ customers to trial our newest innovation, intuitive AI script generation!

We’ve developed AI Scripts to help everyone make better, industry standard video content. So now, you can jumpstart your content creation with a custom template to develop, or even use as is. We’re putting the power back into your hands so you can manage your entire content creation effort in-house and at your pace.

Take a look at our sneak peak for how you can use our AI Script generator tool to take your job ad video content to the next level.

And not only that, the release of our VMJ Canva App is imminent.?

Soon you'll be able to export your VMJ video content straight into Canva to repurpose and transform as you need! Our Canva integration will let you format and style your video content, allowing it to stand out on your social media feeds and maximise organic engagement and reach.

Our AI features are available for early access for a limited time, so if you're interested in being part of our early access program, then get in touch!

Brie Mason on The Power Of Employee Advocacy

We’ve been so lucky to have Brie Mason on as our co-host for Talking Talent Live and if you’ve attended any of our most recent episodes, you’ve no-doubt discovered some great work hacks on how to get ahead in the world of talent attraction. If you haven’t connected with her via LinkedIn yet, make that your productive achievement for today.

Her page is full of great advice and some interesting think pieces.

Take a moment to hear her thoughts on the power of employee advocacy and gain some tactical steps you can take in bringing employee advocacy into your employer branding strategy.

Building a brand can be a difficult exercise. Every business wants to be seen, heard and noticed, which makes the challenge of standing out all the more difficult. Even if you do manage to cut through the noise, many people still won’t trust a company’s marketing spin.

People are any organisation’s most trustworthy resource, making your employer brand – your company’s reputation as a workplace – an incredibly important part of your branding puzzle. As it happens, the key to attracting more of this resource, and to be authentic while you do it, is to use those you already employ.

Read the full article here:

Customer Success Bringing The Goods

Our customer success team are such a great bunch of bright people.

We thought we share with you some of the video content they’re creating and sharing on their LinkedIn feeds. It’s entertaining, informative and personal; the perfect example of what good video content looks like.

Check them out here:

And that brings us to the end of the October edition of 2023’s Talking Talent: The Newsletter.

We’re sure you found something interesting to help propel you along your journey of Employer Brand and Talent Attraction!

Be sure to subscribe to get future editions straight into your notifications and let anyone who you think would like to be a part of this community know.

Till next time,

Take care.

The Talking Talent and VideoMyJob teams.