Talking Talent Newsletter: November 2023

Welcome everybody to another edition of the #TalkingTalent newsletter!

We’ve been doing this for a little over a year now and we’re taking such pride in the growth of our community.?

This newsletter is bridging 1500 subscribers, our LinkedIn page is getting up to 5000, #TalkingTalentLive is constantly garnering more than 200 registrations every episode and our newest launch, The Co-Lab, is taking off!

So keep coming back for more, we love to have you.

Just to remind anyone or to give any new subscribers the low down, in our monthly newsletter we’ll be sharing the highlights of each month from new episodes of our wonderful podcasts, company highlights, and news, but more importantly, what you as a community are up to.

So be sure to subscribe, tell your talent friends, and hey, feel free to let us know what you’re up to.

You can message us directly on LinkedIn or email through at [email protected].

And with that, let’s get into it.

Our New Content Queen: Talking Talent Live with Rachel Kennedy

If you caught our most recent live podcast session for #TalkingTalentLive, you would have had such a great time listening to Rachel Kennedy talk about all things content.

Jay Rusden , Brie Mason and Rachel covered a lot in the hour.

One key takeaway we noted was around the forty-minute mark, where Rachel talks about how important it is to get outside of your comfort zone and develop a mix of content styles.

Rachel spoke on the value that video has had on the strategy work she undertakes with her clients. And with that, she outlined some key must-do’s in content creation.

• A lot of companies have one mode of content or channel that they’re comfortable in, and it can be a difficult hurdle to get past. But it is so important that we all do. And a lot of that comes from understanding what your candidates want to know and how best to ‘show’ them.
• Know where your audience is and make content that fits. Are they reading articles on LinedIn? Write articles on LinkedIn. Are they consuming video content on social media? Make video content for social media.
• Creating video content provides extensive potential to repurpose and reformat content to get the most amount of impact. A long-form video piece can be made into small social media sized clips. A video can then be transcribed into a blog. A quote can be turned into a quote tile or testimonial. Do this and you’ve got yourself a content engine.

“Video breaks this fourth wall. You know what I sound like, you know what I look like, you can see my mannerisms. There’s so much engagement we get from video that you just can’t from a blog.”

- Rachel Kennedy

And if that wasn’t enough, she has graced us with an #EmployerBrand #ContentAudit Checklist:?

If you want to get your hands on the recording, or are yet to listen, you can listen or watch on the links below:

Collaboration of the Highest Order

Our newest community program #CoLab is taking off at a great pace.

If you’re not familiar, our product and marketing teams came together to shine the spotlight on some of our power users and share their success with the wider community.?

It’s a fun half hour where we broadcast live and it’s open to anyone who might be interested in hearing from some of our fantastic customers and how they’re tapping into the power of video.

Previous guests include reps from Medibank , PPD Search and most recently, Transurban . Coming up on December 13, we have Remi Marcelin from people2people .

If you’re interested to join in on the program, registration is below.

Otherwise, check out this month’s Co-Lab newsletter and check our recent session with Maggie Partsi from Transurban!

Let’s Get Creative with Canva!

If we could describe out year in a single word, it’s #Innovative.

Our product team have been on fire this year. We’ve made out platform better and better every iteration but this most recent development is worth the call out.

Now, our customers can export their video content directly into Canva and thus have even more creative control over how they create their content.

Keep an ear out early next year for the major launch. But for now, check out our help hub article on how this innovative integration is going to take video content to the next level!

Team Spotlight: Coming Out Swinging

One of our great Customer Success team members Aravinda E. recently stepped outside of his comfort zone and into the boxing ring.

In the word of our colleague, Alexandrea Farha :?

"We love to celebrate personal wins here at VMJ just as much as the professional ones and the amount of dedication Ara has shown leading up to this has been inspiring."

We love to celebrate our people at VideoMyJob, in and out of their roles.

So, if you happen to be a customer and have a meeting with Ara coming up, ask him how he went.

Haaaave you met APM????

At VideoMyJob we have a seemingly endless list of programs we conduct for out community within and beyond our customer base.?

One that we’ve held for some time is our Activator Program where our customer success and support teams take the time to meet with customers and guide them through creating their own Story Feed.

Our team in CS had a great result in the most recent program. And we’d like to take a moment to give one of our high achievers a call out.

Check out our CS team on video talking about the APM success story below:

Huge congrats to Bryan Furtado and the team!

You can check out APM’s Story Feed widget here:

We’re also taking expressions of interest for our 2024 program, register below:

Sportsbet Placing Their Tickets: EVP

Our friends over at Sportsbet have been such a pleasure to work with as both a customer and community leader in the world of #TalentRecruitment and #EmployerBranding.

You might even recognise Quila Cervelli as someone who graced us as guest host for #TalkingTalentLive for the first half of this year.

Well Q and the team have been hard at work throughout the year establishing what is the newest version of what it is to be a part of Sportsbet. And now, they’re sharing it with the world.

If you want to see what a fantastic EVP looks like, check out their brand new video story and find out more by following them and Q on LinkedIn.

And that brings us to the end of another edition of Talking Talent: The Newsletter.

We’re sure you found something interesting to help propel you along your journey of Employer Brand and Talent Attraction!

Be sure to subscribe for future editions and let anyone who you think would like to be a part of this community know.

Till next time,

The Talking Talent and VideoMyJob teams.