Talking Talent Newsletter: April 2023

Hello everybody and welcome to Talking Talent for April!

We’ve done it again with an exceptional month full of content and activities that we want to share. As well as share news from our ever-widening community. And this month, we’re a little bit European.?

So get comfy for the next five minutes and catch up on all things TA/EB.

And please, if you’d like us to give you a shout-out on our monthly newsletter, you can message us directly on LinkedIn or email through to: [email protected] .

Anything from your thoughts on contemporary issues affecting TA/EB professionals, news and events or even shining the light on someone else in the community. We want to know about it!

And remember, be sure to subscribe, tell your talent friends, and hey, feel free to let us know what you’re up to.

Let’s get into it!

Opportunity Klopft (Knocks)

On this month's #TalkingTalentLive episode Quila Cervelli informed us on a new opportunity in Germany for an Employer Reputation Expert.

玛氏食品 is a key manufacturing organization from Virginia, USA, and they have locations across the globe including in the heart of Europe.

Given that we just tuned in with London for TTL and had many European audience members, we couldn't not mention it.

Click on the link from Kirsten Bethmann to find out more.

The Penny’s About to Drop

If you’ve been with us for a while (or our ideal paid social target), you’d be familiar with some of our latest product videos starring Penny, the force of #EmployerBrand nature.

Well, we’re both pleased and sad to say, Penny’s journey is nearly complete. Just this past month, partnering with Vidico , we commenced with our third and final project in the series where Penny emulates a bit of a cult figure, and we close out our product focus series.

So, keep an eye on our social and maybe even on the odd sponsored ad and you’ll see where Penny ended up and how VMJ got her there.

In the meantime, here's a bit of a sneak peek.

London Calling: TTL Episode Four with Steven Brand

When it comes to Employer Brand, reputation is everything. A true employer brand is a reflection of an organization and therefore unaffected by extravagant benefits and highly-produced job ad creative. #EmployerBrand requires #Transparency and #Authenticity .

One TA and EB leader who knows this more than most is Steven Brand . With an extensive CV from some of the world's biggest brands, and one or two new industry disruptors, he has seen the full spectrum of potential Employer Branding has brought the organizations he’s partnered with.

In this episode of #TalkingTalentLive , Steven covered:?

?? The role EB managers should (and shouldn't) play in building the story and empowering advocates.

?? Balancing between radical openness and reputation management in your activation strategy.

?? Communicating and validating the "Human Business Case" for EB programs & campaigns.

It was a great episode and we have quite a global audience. From Sydney to Denmark and over to Nigeria.?

Check out the video and podcast versions as you please!

These Are The Droids You’re Looking For

It’s no shock that as a tech company ourselves, we’ve seen an abundance of innovation potential in this wave of artificial intelligence. Things that our product team has been waiting to create are now possible.

So with that, we’re excited to be working on integrations with OpenAI ’s ChatGPT ,? to take your employer branding and talent acquisition to new heights! By incorporating #ArtificialIntelligence into our existing features, such as Campaigns, we’ll help you create more engaging content, connect better with candidates, and make faster, data-driven decisions.

Our AI integration has already shown great results in content personalization, candidate engagement, and reduced time-to-hire. It is still early, of course, and we’ll continue to engage our community and industry leaders to better understand how AI will be used to transform EB and TA this year and beyond.

And this lead us to wonder;

How do you imagine AI will change your employer branding {initiatives}? How do you imagine AI will change how you do talent acquisition?

And with that, we should introduce you to our newest VideoMyJob member and Head of Product, Nino L. !

Nino is extensively experienced in the SaaS space and as a product savant, he is propelling the VMJ platform to new heights. As the months go by this year, we’ll be keeping you across all of the insane new innovation Nino and the product team will be bringing to VMJ.

Stay tuned!

Boots on the ground

Recently, Aravinda E. & Nino L. were invited by Medibank to assist with their video campaign at the Chadstone retail store. Their campaign aimed to fill vacancies in retail sales. The team set out to record several "A Day in the Life" videos from branch team members to give potential candidates a real window into Medibank.

The initiative was led by Nicole, Talent Acquisition Partner, and Juliana, Talent Acquisition Advisor at Medibank. Each team member was provided with 4 different questions to answer outlining their experience with the company.

They had three different video creators, all with their approach and style. What they created was exceptional and we love to see our customers thriving with the use of video storytelling.

Hey All You Bookworms

And that brings us to James Ellis !!!

We love talking about him, almost as much as we love talking to him.

We would be remiss to not mention that James just released a book! And quite the book it is.

'Employer Branding for Small Business' is the ultimate TA/EB hack that will not only elevate the humble start-ups of the world to lead with Employer Branding but has a few lessons for the more established among us.

We love it so much we’re buying two of our best audience members a copy each for every episode of #TalkingTalentLive for the rest of the year.

And no, James didn’t put us up to it. But if he did, we still would have said yes. Stellar work James!

If you want to grab a copy now, we’ve added the Amazon link below.

And that brings us to the end of the April edition of 2023’s Talking Talent: The Newsletter.

We’re sure you found something interesting to help propel you along your journey of Employer Brand and Talent Attraction!

Be sure to subscribe to get future editions straight into your notifications and let anyone who you think would like to be a part of this community know.

Till next time,

Take care.

The Talking Talent and VideoMyJob teams.