Talking it Out: Importance of Communication in Business Success

‘Have you got any 710?’

?Picture this: A man walks into a bustling garage, confidently asking the workers if they have ‘710’ for his car. A puzzled look is exchanged between the workers- what on earth could ‘710’ be?

?After a discussion, the man leads the workers to his car. There, in bold letters, is ‘710’. A collective moment of head-scratching and turning leads to a funny realization: the numbers were flipped upside down. In fact, it wasn’t ‘710’ at all; it was ‘OIL’.

?While the man walked out after a good laugh, this anecdote highlights a more significant aspect in the business world: the importance of effective communication.

?In an area determined by its people, miscommunications can often lead to serious consequences. You might be looking at a number as ‘6’, when your target would look at it as ‘9’. Who is to blame here for conflicts that might arise?

?Communication is the bridge between the customer and the business. It is not just what you intend to communicate. It is also how your target interprets your message. You might be standing on the side with a ’6’, while your target might be seeing a ‘9’. It is important to know how your message is being understood, leading to enhanced clarity and better outcomes.

?Communication is not just limited between the consumer and the employee. The missing of deadlines or inability to complete goals is enough to point fingers and assign blame. To avoid the phrase ‘But I thought you said…’ being repeated in loud voices, communication is the key. When roles, goals, and responsibilities are made clear, businesses thrive.

The success of a business largely depends on ideas. Ideas are best bred in an environment where they are appreciated, no matter how silly they sound. Good communication nurtures an open ground for sharing ideas. It fosters trust, which encourages and stimulates innovation.

?While ‘710’ might have created laughter, the underlying lesson is clear: in business, communication is indeed the key. It goes beyond just transmitting information; it also promotes growth, relationships and understanding. By paying keen attention to enhancing communication, businesses can overcome obstacles, forge lasting bonds and prosper in today's competitive landscape.

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