Talking HealthTech Audience Survey 2024 ???
In the fast-evolving landscape of healthcare innovation, understanding your audience's needs and preferences is super important.?
This is of course true for anyone running a healthcare technology company, but also just as? true for those of us navigating the dynamic world of podcasting in healthcare.
Here at Talking HealthTech, we're taking a deep dive into the interests and habits of our listeners through our 2024 Audience Survey.
The purpose of this survey is not just to gather data for the sake of it. It's about refining and evolving our content to better meet the needs of our diverse audience.?
By identifying who our listeners are, we can tailor our shows to engage, inform, and inspire.
Our previous surveys have given us some surprising insights. For example:
?? 40% of our audience are clinicians
??77% of our audience tune in for professional development and market awareness
?? 8% of people listen to Talking HealthTech for competitor profiling
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?? Only 2% of people listen to the podcast to fall asleep
This time, we're eager to delve into new areas, such as your preferences for audio versus video content, desirable topics, hosts, formats, and our geographical reach.
As THT has grown over the past five years, featuring over 420 episodes and reaching 40,000 people per month, we've seen the power of community feedback in shaping our direction. We believe in the strength of collaborative conversations to drive change in healthcare through technology, and your input is invaluable in this process.
To those who have been with us, shared their thoughts, and even just tuned in, THANK YOU! ???? Your feedback and support are what allow us to keep improving and innovating.?
So why else complete this survey? Everyone who shares their thoughts will have the chance to win a share of $1,000 in THT+ Membership Credits. These can be used towards access to our THT+ Community for enhanced access and networking, exclusive content and insights plus heaps more.? It’s a great way to help you learn and connect about technology in healthcare.
We can’t wait to learn more about your preferences and how we can make Talking HealthTech even more relevant and impactful. Whether you're a long-time listener or new to the community, your voice matters. By taking 5-10 minutes to complete our survey, you're not just entering a draw for exciting prizes; you're helping shape the future of this dialogue about healthcare.
Complete the survey here - it should only take 5-10 minutes:
Keep an eye out for some fascinating insights from this research in the coming weeks! ??