Talking about Denmark...

Hej!

It’s all anyone’s talking about today, so here are a few Danish facts you can legitimately talk about at your desk before the early finish!

The land of Lego, Vikings, Brian Laudrup and the World’s Best Restaurant isn’t just the home of the happiest people on earth (seriously, they practically invented the word 'happy'). It boasts some of the world’s biggest companies and has been seen as an expansion target for companies focusing on international growth in 2024.

The top 5 Danish Companies Operating in the UK:

1.????? Maersk Group

2.????? Danske Bank

3.????? Novo Nordisk

4.????? Orsted

5.????? Carlsberg

UK Companies Expanding to Denmark in 2024:

Menzies Aviation:

They’re expanding across Scandinavia due to securing a series of major contract wins. It’s now set to serve Turkish and American Airlines at Copenhagen Airport.

Capri Sun:

The drinks brand has just signed up a new distribution partner in Denmark as of 1st April and is looking to grow in the region.

Qube Research & Technologies:

It opened a new office in Aarhus earlier this year and has since hired 8 Danish employees.

Westfield:

It’s opened KAJEN! Fisketorvet, a new destination in Copenhagen with 6,5000metres square dedicated entirely to food.

Some B2B Terminology (you'll definitely need later on):

Prospect Audience = Potentielle Publikum

Marketing Director = Marketingdirekt?r

Employee Benefits = Medarbejder Fordele

Signal Based Marketing = Signalbaseret Markedsf?ring

Newly Appointed Buyers = Nyudn?vnte K?bere