Talking all things innovation

In this newsletter: The different types of innovation | Standing out in a saturated market | Time to celebrate and be social

Getting your product development further and faster

It's a long, hard road to commercialisation, so you have to be smart in how you approach innovation. Simple Design Works not only delivers project work but we help you understand how to manage innovation better internally, and increase your internal capabilities. Providing you with actionable advice helps you get further, faster. Read on for more insights and follow Kristo on LinkedIn for more useful tips.

The different types of innovation

There's not a 'one-size fits all' approach to innovation - it's a complex area with lots of nuances. When working on our clients' design strategy, we normally focus on three types: step (or incremental) innovation, sustaining innovation and disruptive innovation. Read more >

Exclusive innovation event

Kristo continues with our series of innovation events with a workshop at the Midlands Centre for Cyber Security Centre.

Held on 14 June, he'll be presenting on when to use the different types of innovation and how to build a commercially successful design strategy.

Standing out in a saturated market

Packaging isn't just for protecting your product. It's a crucial opportunity to connect with your customer, deliver a message and tell your brand story. Discover why standout packaging should form part of your post-purchase marketing strategy. Read more >

A double celebration

As we reach our ninth work anniversary, we're celebrating the opening of our new Worcester office to boost our industrial design capability. We've been busy networking with academia, local government and community groups, including the recent Rise & Sign exhibition. We're always up for a chat about innovation. Get in touch today >

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