The Talk Of The Town - Part 2
Mike Berube
Strategic Turnaround Expertise | Accelerating Organizational Growth Communication Excellence | Master Networker | Talent Optimization Helping client-facing people adapt, connect and win with their clients!
Are You Ready When Someone Actually Picks Up the Phone?
As someone who's recognized as an expert in reaching the right person, I understand that in today’s digital age, it’s easy to assume that most calls will go to voicemail. But let's pause for a moment—what if someone actually answers? Are you prepared to make the most of that unexpected opportunity?
The Power of the Initial Phone Call
In the business world, first impressions are crucial. An initial phone call can be incredibly powerful as the first form of communication, setting the tone for all subsequent interactions. I’ve developed a roadmap to success, and it all starts with having a conversation.
The Cold Hard Facts of Cold or Warm Voicemails
The stats don’t lie: 80% of cold calls end up in voicemail, and a whopping 90% of first-time voicemails don’t get a response. To maximize your chances, I've found that keeping your voicemail between 8 to 14 seconds is key. Messages that are too long or too short are often deleted without a second thought.
Crafting Effective Voicemails
Through years of experience, I've learned that the most effective messages are brief and easy to scan. Aim for 75 to 100 words for the best response rate—about 51%. And when sending a follow-up to your initial email, keep it even shorter. Using simple, clear language at a third-grade reading level can boost response rates to 53%.
The Reality of Combining Voicemail and Email
Combining voicemail and email in quick succession is a powerful strategy for reaching prospects, leads, and customers. By using both channels together—leaving a voicemail followed by a quick email—you increase the chances of grabbing their attention and ensuring your message gets noticed. Voicemails add a personal touch, while emails provide additional context and a clear call to action. This combination not only improves engagement but also builds stronger connections, leading to more sales and long-term relationships.
The Importance of Being Prepared When Someone Actually Picks Up
Let's be honest—many of us are so used to leaving voicemails or sending quick emails that we’re unprepared when a prospect actually answers the phone. But here’s the thing: when you get someone live on the line, you have much more than the 14 seconds of a voicemail or the 100 words of a typical email. This is your chance to engage in a real conversation, uncover valuable insights, and build a connection that no written message can achieve.
That’s why it’s crucial to always be prepared for that live interaction. I’ve developed a proven roadmap to ensure you're ready to make the most of these moments, with strategies to smoothly transition into follow-up voicemails or emails if needed. Being prepared allows you to fully leverage that live conversation, allowing you to engage more personally and effectively.
Conclusion: Are You Ready to Elevate Your Communication in 2024?
While the stats may suggest that fewer people answer their phones, we should never underestimate the value of being prepared. By mastering concise voicemails, timely follow-up emails, and maintaining readiness for live interactions, you can transform your outreach efforts.
If you're ready to take your phone communication strategy to the next level, let's connect. I’d love to share insights on how you can build stronger relationships and drive success in 2024.
Call Me— I Will Pick Up: Mike 781-775-6147