Talk about the development of LED display companies
According to the prediction of relevant institutions, in the next five years, the global LED display market demand will remain rapid growth, the average annual growth rate will exceed 20%, it is expected that by 2020, the global LED display market size will reach 30 billion US dollars, China will be the most important manufacturing base.
It is worth mentioning that the domestic small-pitch LED market has grown rapidly, with a total size of about 1.56 billion in 2015, a year-on-year increase of 71.9% compared with the market size of 900 million yuan in 2014.
It can be said that the overall trend of the LED display industry is good, so what kind of adjustments should LED screen companies make to catch the high-speed advance of the industry? I think we can start from the following aspects.
1. Adjust the concept of enterprise, LED display companies should not be limited to becoming product suppliers
For the LED display industry, can not only focus on technology, do not only pay attention to how small the point spacing is done, should open the mind, the areas that can be combined are integrated, such as through the design of the LED into the entire building, or the environment, so that it becomes the highlight or landscape of the entire environment. For example, at that time, Beijing's World Trade Sky Order made a sky curtain, and when this sky curtain was launched, the World Trade Sky Order was not famous, but because this design attracted many people to feel its effect in the past, and many cities in China followed suit. This shows that as long as we make good use of our technology and materials and give full play to the advantages of design, we will become the focus of social attention.
2. Segment the market and seize creative products
At present, the domestic LED display market has become saturated, overcapacity pressure is large, for domestic screen enterprises, how to find the next way out is becoming a severe test. In the face of the current dilemma, LED screen companies need to focus more on the development of market segments, only in this way, the LED display application industry can develop healthily. At present, the hot small market products in the industry include small-pitch LED displays, transparent LED displays, etc.
a. Small pitch LED display
The birth of small-pitch LED display marks the official entry of LED display technology into various indoor application fields. In the future, small-pitch LED display technology will quickly enter indoor applications in the next few years with its advantages of no seams, excellent display effects, continuous semiconductor technology progress and cost reduction. Small-pitch LED display is expected to replace the original indoor large-screen display technology in stages, in whole or in part, and fill the technical gap, with a potential market space of more than 100 billion, which will show explosive growth in the next few years. It is expected that the market size of small-pitch LED display products will reach a compound growth rate of 110% from 2014 to 2018.
b. Transparent LED display
As the development of the outdoor LED advertising display market in first-tier cities has gradually become saturated, how the video advertising media market will develop in the future has become the focus of close attention of many LED display manufacturers. Transparent LED display has become a new area of attention, the US market research agency Displaybank in 2012 released the "transparent display technology and market outlook" report has boldly predicted that by 2025 transparent display market output value of about 87.2 billion US dollars. The emergence of transparent LED transparent screens has expanded the application territory of LED displays to the two major markets of architectural glass curtain walls and commercial retail windows, and has become a new trend in the development of new media.
3. Accurately judge the development trend of the industry and strike hard
The development direction of the industry trend will inevitably become the compass for the development of LED display enterprises, and the development of all enterprises is determined by the demand relationship of the market. Therefore, enterprises should adjust their business philosophy according to the development of the industry. So where is the current trend of LED display development?
a. Grasp the sports mania and vigorously promote the development of the LED display sports industry
As the saying goes, life does not stop, movement does not stop. In recent years, in order to improve the physical fitness of the Chinese people, the country has vigorously advocated national sports, people's enthusiasm for sports is high, and various sports events are constant, which provides an opportunity for LED display in large-scale application in sports events, and the sports arena has since become a battleground for LED display manufacturers.
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b. Tourism mania promotes the development of the LED display industry
As one of the main media of visual communication media, LED display has been favored by more and more scenic spots with its good publicity effect and fast and convenient information transmission. Setting up LED displays in scenic spots has also become a trend and trend in the development of tourism, in the future, LED displays will undoubtedly have greater development space, penetrating into more application fields in scenic spots.
4. Strengthen brand building
In 2014, China's LED display and related backlight products exports to the United States, Germany, Russia, respectively accounted for 39.4%, 36.2%, 46.7% of the import of such products in the above countries, from the proportion point of view, Chinese enterprises LED display in the above countries should have a certain market share, but from the perspective of the brand share of LED displays in these countries, the list of three countries, the top ten brand shares are no Chinese enterprises, This shows that although Chinese companies have sold their products to countries around the world, they seriously lack brand influence in the international market, and there are still a large number of OEM sales and OEM.
5. Make the LED display more energy-saving from the technical level
The light-emitting material of the LED display itself is energy-saving, but considering the application display area is relatively large, long-term operation and high-brightness playback, power consumption is naturally not to be underestimated. In addition to the cost associated with the LED display itself, the electricity cost will also increase geometrically with the use time of the equipment. Therefore, if LED display companies can make products more energy-saving from the technical level and reduce the economic burden of advertising owners, they will definitely occupy a certain market share.
6. Implement and solve the problem of "light pollution" and win the hearts and minds of the people
Light pollution is a new source of environmental pollution after waste gas, waste water, waste residue and noise, mainly including white light pollution, artificial daylight pollution and color light pollution. Light pollution is threatening people's health.
So as an LED display manufacturer, what can we do to reduce "light pollution"?
First of all, we should vigorously promote the use of new energy-saving light sources to reduce the degree of harm of pollution sources from a technical point of view;
Secondly, the LED display products are combined with the Internet to achieve intelligent control of the product, so that it can adjust its brightness and color according to environmental needs;
Finally, professional technical construction personnel should be trained, and supporting technical support services should be provided to customers to reduce the "light pollution" caused by the unscientific installation of products.
7. "Channel is king", screen enterprises themselves should do a good job in the construction of sales channels
To a certain extent, channels are the key to a business's success. If there is no channel, the products produced by enterprises cannot be converted into currency, and enterprises will lose the source and motivation for survival and development. Especially in today's information explosion, channels will assume more important functions of enterprise marketing, the so-called channel wins the world, although exaggerated, but can also show that channel construction plays an important role in the development of an enterprise.
Summary
LED display is still a sunrise industry, but LED display needs technological progress to meet the needs of customers. Therefore, the technology development of LED display not only focuses on the development of technology, but also pays attention to the market demand.
Although the industry prospects are good, LED display companies can not blindly, unscientifically seize the market, should keep in mind to cultivate solid basic skills, expand diversified sales channels, enhance their own brand influence, adapt to the ever-changing market, is the way to win.