Talisman Vitamins - A new era of supplements to help you thrive!

We recently caught up with Managing Director of just launched brand Talisman Vitamins, Daniel Feller to chat all things supplements including ingredient profiles, USP's and how it has been launching a supplement range into the market.

Congratulations on the launch of Talisman. We can see it has been a real labour of love and just know customers are going to love the beautiful bright products! Can you tell us a bit about the brand and how it started?

We have loved working in the Wellness world since 2012 assisting with developing several projects and brands. ?We’ve learned so much and saw it as time to create our own brand.? Talisman as a brand development business has existed since 2007 and we felt that here we could turn Talisman into a protective, beneficial, and quality Vitamins brand.? A crowded market for sure but if we entered this with enough unique concepts, then it is not a saturated market and Talisman could certainly stand out.

Colour, effervescence, respect, vibrancy, efficacy, and consistency are the attributes and promises of the Talisman brand, positivity and disruption is what this is all about. Talisman customers will look at Talisman Vitamins as a comfortable and down to earth concept, not clinical.? The Talisman brand will make customers feel that it is OK to take vitamins and to feel comfortable, that is why the brand does not present a clinical look.

Amicability, a down to earth attitude, a non-clinical brand concept but producing vitamins which are of the highest quality, always Australian made, amber glass bottles and not plastic, an embossed quality and premium feel but most importantly of all, the very best we can produce and sell it at a fair mid-market price.? ‘Better than…. less expensive than’ is what we are aiming to achieve.? We aim to build steadily, always listening to consumer panels and research.?

Talisman has worked with The Australian Womens Weekly magazine and team since 2009, we have good friends there and we feel that our brand really reflects the same core demographics as Australia’s most popular magazine.? All adult ages will benefit from Talisman, but the core of our demographic is mostly ladies (78%) and the fellas (22%), a core age target group of 45-57 as with the magazine itself.? We will always use the Weekly’s consumer research panel to determine which products consumers and readers will most align with and what their needs are.? Anything such as this which offers a unique proposal is so valuable and at the core of Talisman.

?What makes Talisman unique??

Colour, Quality and Price.? We are offering 60 tablets per SKU at an RRP of $34.99.? With the level of ingredients in Talisman, always at the higher end of the recommended daily dosage as advised by the TGA, we do feel this offers excellent value.

The products stand out with beautiful bright pastel colour labels, each SKU will own its own colour and we feel that colour and amicability can be powerful sales tools.

We aim for the Talisman brand to be down to earth but still potent and effective, we want customers to view Talisman as up with the best of the best, perhaps the behind the counter products but that these will be presented in a down to earth manner and a non-clinical way, this is so important.

Each tablet is the same colour as the bright label, this alone is unique in the market.?

Tell us about the coloured tablets. So clever! How did this idea come about?

This came out of an idea in discussions with our manufacturing team.? We’ve always been searching for practical and commercial points of difference with Talisman Vitamins, some about appearance (embossed labels, sustainable glass jars) and some that are so key, (excellent product at excellent value) but all these USP’s are important.? We understood that nobody else was making each tablet the same colour as a bright and definitive label, so this was an opportunity.? We love this idea and we want our customers to become familiar and stick with Talisman grow with us as the brand develops and can envisage many taking several tablets.?

What better way can there be to remember what you have taken and what you still need to take than by looking at the colour of the tablets?? Colour runs throughout Talisman, it is a beautiful and powerful brand attribute, sales tool and opportunity.? The tablets being the same colour as the label just worked from the start and is something we love.?

What sort of quality ingredients are used and are they considered therapeutic in their dosage?

?Talisman Hair Skin and Nails Support contains potent ingredients of Biotin, Riboflavin, Zinc, Vitamin C, and Iodine, always to the highest levels of recommended daily dosages as stipulated by the TGA.? These ingredients support hair growth, healthy nail strength and thickness, skin health, integrity, and structure.? Vitamin C and Zinc support bone health, collagen formation, blood capillary health, help support healthy teeth and a healthy nervous system function.?

Talisman Calcium Bone Support contains high recommended dosages of Calcium, Vitamin K2 (Menaquinone) and Vitamin D3 (Colecalciferol).? These are as always with Talisman products at the highest end of the daily recommended dosages as stipulated by the TGA.

The potent ingredients support general health and well-being, bone health and strength and a healthy muscle function.? These levels of calcium help support healthy muscle contraction and function , nerve conduction and a neuromuscular function.? Calcium also supports healthy teeth.? Vitamin D helps to ?support healthy calcium levels in the body through dietary intake.

The Talisman Optimal Female Health Multivitamin is a powerful, effective, and potent multi-vitamin for women developed to maintain a healthy female balance in a Vitamin to be taken daily.? Each jar contains 60 tablets, a two-month supply.

The Talisman Optimal Female Health multivitamin contains recommended levels vitamins B1, B2, B5, B6 and B12, Vitamin C, Vitamin D Vitamin E and Vitamin H as well as Folic Acid, Magnesium Zinc, Iron, Selenium and Milk Thistle.? This is a potent and premium product and sold at the mid-market price level as with all Talisman vitamins to offer effectiveness at a very affordable price.? The benefits of these multiple ingredients when taken daily and supported with a healthy diet can help support a healthy heart, muscle, and nerve function, supports hair growth and health, collagen formation, bone health and blood capillary health.? Zinc and Iodine help support a healthy cognitive function supports healthy eyesight and Iodine helps support a healthy thyroid function.

Vitamin B6 (Pyridoxine) is a hot topic currently with articles in the press this week flagging the TGA’s response to its pitfalls taken in very large quantities and consumers of some brands not being made aware of how much is regarded as safe.? Talisman has been aware of this important point throughout 2023 and production and we focus on B6’s benefits taken way within recommended daily dosage.? We have the necessary label warnings as required by the TGA.

Talisman Energy Support is a premium, effective, and fast-acting energy support vitamin to be taken daily early in the day or whenever consumers feel the need for an energy boost.? The Energy Support vitamin contains the following key ingredients:- Vitamin B1, Vitamin B2, Vitamin B3, Vitamin B5, Vitamin B6 and Vitamin B12, Vitamin C and Glucosamine.

Taken daily and based on a healthy diet, these powerful vitamin B active ingredients can help support a healthy energy production in the body and maintain these levels through the day.? Vitamin B1 helps support muscle function and nerve conduction.? Riboflavin (Vitamin B2) is a powerful antioxidant and helps support healthy body tissues and red blood cell health as well as helping to support a healthy immune function system. Talisman Energy Support contains potent levels of Thiamine, Riboflavin, Niacin, Pantothenic acid, Pyridoxine, Folate, Vitamin B12, Biotin and Vitamin C which maintain general health and well-being based on healthy diet and a solid level of health in the body.

Is Talisman Australian made?

Absolutely, always will be.?

How many products are currently in the range?

Four, there will be six in March.? We are adding a Male Optimal Health Multivitamin and a potent Ashwagandha-based Stress Relief vitamin.

Are you planning on growing the Talisman range in the future?

We aim to add approximately five new SKU’s each year for the first few years.? By the end of 2024 we will add a Magnesium, a Zinc, a Vitamin D, and a premium Collagen powder served in easy-to-use sachets.?

We also have a ‘Traveller’s Companion’ underway but that’s a bit longer before launch.? It will be a beautiful vitamin for the traveller on long-haul.? Take a tablet before you leave and you relax, take another when you arrive and you feel fine, take another the next day, and there goes your jet lag….? It’s something very unique indeed and we’re underway with it.?

We’ll look to develop the same SKU’s but in smaller 30 tablet jars as one month supply, also all being well before the end of 2024.

Thank you for chatting to us, we are so excited to see the brand in stores!

At Global By Nature, we distribute 250 brands and over 2,500 health and wellness products to trade. Our knowledgeable team are passionate about connecting you with the best quality health brands that support the growth of your business.?