A Tale of Two Marketing Directors
Damian Mark Smyth BSc (Hons)
AI Startup - Helping SMEs integrate AI into their Sales & Marketing ★ Three Principles Executive Coach ★ Multiple TEDx Speaker ★ Best-Selling Author ★ BBC Contributor ★ EC Ambassador ★ BNi President
The year is 2030.
Five years ago, two marketing directors sat in the same strategy meeting, both eager to drive growth and improve performance.
They had similar budgets and similar teams and faced the same challenges—rising ad costs, unpredictable algorithms, and the never-ending pressure to increase ROI.
But today, their careers—and their companies—look very different.
The first director saw what was coming. She embraced AI early, integrating AdvantageAI into their marketing strategy.
Instead of wasting hours manually adjusting campaigns, her team let AI do the heavy lifting—optimising bids, targeting high-intent audiences, and boosting engagement effortlessly.
Today, they’re not just hitting their KPIs but smashing them. They’ve earned a seat at the executive table, shaping the future of their company’s sales and marketing while their competitors struggle to keep up.
What happened to the second director? They kept relying on traditional methods. They dismissed AI as just another fad.
While competitors used AI to cut costs and improve efficiency, they spent their days manually tweaking campaigns, chasing declining engagement, and justifying higher ad spend.
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They're fighting budget cuts, struggling to prove ROI, and constantly battling to keep their brand visible.?They wonder where things went wrong—why their strategies, once effective, no longer deliver the results they used to.
The truth? The sales and marketing game changed. They didn’t adapt.
Which One Will You Be? AI isn’t coming—it’s already here. The only question is: Will you embrace it or be left behind? AdvantageAI doesn’t replace your sales and marketing—it enhances it, automating the tasks that drain time and budget while delivering dramatically better results.
There is no risk. No long-term commitment. Just real, measurable results.
Click below to start your 3-day free trial now: Start Free Trial
Sincerely, Damian Smyth Founder, AdvantageAI
P.S. In just 12 months (not 5 years), most of your competitors will have AI-driven sales and marketing strategies in place. Why wait until then?
P.P.S. This applies just as much to Sales Directors as it does to Marketing Directors, so if you're one of those and want to give your sales team the tools to thrive, not just survive, book a demo (it's so simple to use)!