Taktical Growth Hacks #4: Images people respond to, importance of having customer reviews, words that increase conversions.

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What's in The News This Week

TikTok?launches "Shopping Ads" for easier advertisement.?Shopify?launches "Collabs" for creators to earn revenue.?Instagram?gives users added control of their feed content.

Growth Hack #1 Share the excitement

Increase?conversions?using this subtle?trick?in your site?images…

ConversionVoodoo?ran a?study?to compare users’?response?to different types of?images. Here’s what they did:

They ran a test on 150,000 users with 9 different images of the same person showing different emotions as they interacted with the CTA.?

The?results:?

Conversions?increased by?+6.25%?when users saw an?excited person?pointing to the?CTA.?

Conversions?increased by an even?higher?rate of?+6.83%?when an?excited?person was?holding?the?CTA.

Bottom line: Get?excited!

Source:?Conversion Voodoo

Growth Hack #2 No such thing as too much information

According to a?study?from Salsify,?69%?of?consumers?will?leave?a?product?page?if they feel there’s?not enough information. But how do you?know?what’s?“enough?”

Retail Touchpoints?looked at the?top 10 best-selling?products on?Amazon?and found one major?trend: tons and tons of?consumer reviews.

They took the?research?a step?further?and uncovered?trends?among?age?groups?regarding just how many?reviews?customers?expect. Here are their findings:

Shoppers aged?25 to 34?expect?159 reviews

Shoppers aged?35 to 44?expect?141 reviews

Shoppers aged?45 to 54?expect?91 reviews

Shoppers aged?55 to 64?expect?38 reviews

Shoppers aged?65+?expect?46 reviews.?

?

Bottom line:?Buyers?trust other?buyers! If you want to boost?conversions, incentivize?reviews.

Source:?Retail Touchpoints

Growth Hack #3 Keywords are your super power

A Scandinavian?Outdoor Store?increased its?conversion?rate by?127%?by?adding?just a few?keywords?to its?copy. Here’s how…

?This?online store?ran a?test?by?changing?one of its?headings?from “Men’s Clothing” to “Order Men’s Clothing easily for bargain prices.”?

The?result? The?wordier version?had an?increased?conversion rate of?127%?from the original. But?why?

?The use of certain?keywords?or “Power Words,” in eCommerce sites have proven incredibly?valuable, and Unbounce has come up with a list of some of the?most effective:

• Bargain
• Free
• Sale
• Discount
• Clearance
• Affordable

?

Source:?Unbounce

Required Reading

A Guide to Market Segmentation: Types and Examples

The key to a great brand is finding out what resonates most with customers. There’s no tactic to achieve this insight greater than market segmentation. Market segmentation allows each unique niche of your audience to get a personalized and targeted experience based on their needs and wants.?

Read More

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• Creative Ad Copywriter:?A sharp, talented writer to join our creative and content teams to write compelling ad copy as well as other assets (including blog posts and landing pages) across a breadth of verticals.
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