Taktical Growth Hacks #1

Hey, Alexis here.?

This newsletter curates growth insights from the Taktical Digital team. It keeps you up-to-date on growth tactics and tricks you can use to grow your online business

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WHAT’S IN THE NEWS THIS WEEK

Google?report shows no hidden fees for ad buyers.?Amazon?to start showing ads on its Echo Show smart displays.?Meta?reports first-ever decline in ad revenue.

GROWTH?HACK?#1 RETHINK YOUR POP-UPS

Though?70%?of American users surveyed reported that they find pop-ups?annoying, marketers are still widely using?pop-ups?to encourage site users to make?purchases, subscribe to?email lists, and make?return site visits.

So, how do you create?pop-ups?that users actually find?helpful?

Usability Geek?found?3 types?of pop-ups that users consider?useful:

1. Force the user to?confirm?an action or?make a?decision?at a?critical?moment

2. Give the user?feedback?or?advice

3. Bring their?attention?to a?single, relevant piece of?information

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Source:?Usability Geek

?GROWTH?HACK?#2 YOU HAVE TO GIVE TO RECEIVE

Coconut Bowls,?an eCommerce website selling sustainable houseware, racked up over?200k page views, 37k+ followers, and generated over?40k new email leads, all for?less than $1,000.

Here’s?how they did it:

As part of their?marketing strategy, Vyper, a?ran an?Instagram giveaway?for them, combining?UGC?with an?incentive?to?engage?with the brand’s social media and email lists as well as refer friends.

Here are?5 ways?to make?Instagram giveaways?like this one so?successful:

1.?Email: Announce the upcoming giveaway in?advance?to your?existing?subscribers

2.?Partnerships & Influencers: These people can reach a?following?beyond your?existing subscribers, providing their trusted?endorsement?of your brand

3.?Encourage followers to engage: Higher?likes,?comments, and?shares?can get posts from your brand more?visibility

4.?Use short-form content: Posting?videos?and?stories?leading up to the giveaway allows you to keep?awareness?high without crowding your feed

5.?Share!?– Take this?opportunity?to encourage followers to?share?and?send referrals,?making it part of the contest in order to get more?participants?and more?long-term followers

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Source:?Vyper

?GROWTH?HACK?#3 UI DESIGN… MORE THAN JUST LOOKS

Good?UI Design?is absolutely?critical?for making site visits?longer?and more?frequent.

But?how?exactly do you achieve “good” UI Design?

Usability Geek came up with their?7 Commandments of Good UI Design:?

1.?Instant Accessibility: Build?links?into your copy or incorporate?buttons?or?tabs, helping users to click through quickly within the same tab

2.?Consistency: Be consistent in both?design elements?and?location?of buttons, tabs, and links

3.?Transparency: be sure users can?always?see loading or downloading?progress bars, telling how much longer they should?expect?to wait

4.?Allowance for Mistakes: Ensure users can?easily?go back and forth?without?being booted back to the homepage and?losing?their?progress

5.?Simplicity: UI design should follow?standard patterns?users have become?familiar?with

6.?Recognizable patterns: Users are?unlikely?to remember site functions from page to page, so?recognizable patterns?in location, shape, and color of similar?buttons is?key

7.?User Testing: Ensure your?site design?is not only?easy to use, but also that it serves the?right purpose?for your unique business

??

Source:?Usability Geek

Required Reading

Chatbots: How Machine Learning Will Improve Customer Experience

Today’s consumers demand more than simple customer service. They want a brand that builds customer experiences through carefully designed CX strategy. Business can no longer get by with just providing a contact number, limited business hour availability, and representatives that cannot sufficiently respond to inquiries.?

Read More

WE'RE HIRING!?

Available Jobs Open Now:?

• Creative Ad Copywriter:?A sharp, talented writer to join our creative and content teams to write compelling ad copy as well as other assets (including blog posts and landing pages) across a breadth of verticals.
• Senior Paid Search Account Manager:?A cool, sharp, talented person to join our Paid Search team to manage scalable direct-response Google AdWords advertising campaigns for a small number of exciting clients.
• SEO Manager:?We’re looking for someone who is self-directed and is interested in digital marketing and tech/startups in general.
• Senior Account Manager Paid Media:?You are a motivated self starter with a desire to lead on strategy and execution in paid media channels for some of the world’s leading brands

APPLY HERE