Taking wide-format printing to the next level: How to eliminate challenges from pricing to delivery
Roma Kapadiya
Manager - Marketing Communications at Design'N'Buy Web To Print Solutions
According to the experts and research papers, the global wide-format printer market size which was valued at $9.15 billion in 2020, is now projected to reach?$13.70 billion?by 2030, registering a CAGR of 4.2% from 2021 to 2030.
This segment of the print industry is still experiencing high levels of technological development and is developing a variety of new applications through the use of new substrates, inks, and marking technologies.
Packaging, interior decor, soft signage, garment, and fabric printing, and a wide range of customers, in addition to the established markets for signage and display graphics, have created new opportunities.
The process of taking digitally generated artwork and printing it to large-sized substrates is not an easy job. It requires advanced machinery, materials, and technologies.?
Now, wide-format printing already has to overcome?various challenges like bulk and last-minute ordering, managing shipping, fast turnaround, etc., along with that, customers today want customization in it which can only be achieved with an innovative tool like web-to-print software.
Why Aren’t More Printers Using Web-to-Print?
Despite the smashing success of web-to-print, many printers are still hesitating to turn their?online shop?into a web-to-print store due to a variety of reasons.?
Firstly, they have a notion that it is an unnecessary expense. Do some believe that since customers’ preferences keep changing, why invest in a long-term solution like web-to-print and waste money?
Secondly, many printers are unaware of the full potential of web-to-print which can do a lot more than just offer customization tools to the users like print workflow automation, job calendar, order management, etc.
Many also fear that it’s something technical and hence will be difficult to use. In contrast, it is so simple and easy to use that anyone with no design or tech experience can easily use it without any external help.?
Another reason why some printers still haven’t leveraged the outstanding?benefits of the web-to-print solution?is that they think that it cannot be integrated into their existing store and that they have to rebuild their entire store.
There are also a few printers who believe web-to-print is not for B2B businesses but for all types and sizes of business. Also, many are still managing a lot many things of print business manually due to which, are lacking a lot behind when they can leverage the workflow automation of web-to-print.
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So, due to such silly reasons, many printers are still wasting their precious time by not?integrating the web-to-print solution into their store?when they can use it to beat their competitors and achieve great success and profit.
Challenges Wide-Format Printing Business Faces and Strategies to Overcome Them
Here, we take a look at some of the most common large-format PSP business challenges and how to solve them.
1. Bulk/multiple, streamlined, and efficient order management
2. Less production time and faster turnaround
3. Shorter print run and high productivity
4. Reduced labor and operational cost
5. Minimized inventory carrying cost
6. Enhanced customer experience and repeat sales
7. Shipping and order fulfillment
8. Print Workflow Management