Taking small steps to refine.

It’s so true - when we all think about “the things possible” within marketing, AI and branding solutions - our minds turn mush. There is no shame in that, but we must be aware that many solutions may not fit. The journey you are on is the most important thing to remember - you are where you are - small steps matter. That is why I recently took the discovery call feature off my website's front page today and set up a new “submit an idea” section. This is designed to simplify the initial enquiry stage. The critical thing to remember is that a lead isn’t the result - it’s the first impression.

An enquiry is someone showing interest in your service. Then, it’s all about how you engage and close or secure the product or service. Are they in the 5% space ready to buy?

Who do we serve at Cornish Hue? We target the magazine and media industry first—or any SME business owners over three years of trading seeking a cleaner and more modern digital appeal. Those who are interested in a bespoke approach to their needs and requirements will gain a more connected approach—thinking connections, backlinks, and really ensuring their visibility is kept top priority.

Step 1: You will receive a free audit video and PDF outlining the issues we can see and giving you as much quality feedback as possible. If we can show you our process, I think you will be very interested in implementing it in your own business.

Step 2—If you suggest this of interest, a bespoke client dashboard will be set up for you to do two things: a) show you how keen we are to help build clarity, and b) set the scene at a deeper level. If you wish to take it further, click agree and book a meeting.

Step 3: A bespoke meeting is held to discuss these needs. We don’t set boundaries, but we don’t tend to work on projects below ￡2,500.

Step 4 - a full designer-completed version “presentation” of the dashboard is completed for you to instruct and pay us to begin.

Step 5: Initial payment is often split into two or three parts so we can start designing the mock-up and framework and follow through with the entire process to completion.

I sit in one of my favourite spots, the Tolcarne Colonial Restaurant in Newquay, writing this—I highly recommend a visit!

Next, I am working on a 100-step plan that includes clear tasks, goals, and structure.

100 Ideas to start with. Then, Narrow down!

1. Take time to feel, think, and review your ideals and product—how you'd like the brand you are building to feel, look, and sound from a customer or client's perspective. Then, set a clear budget and spending plan.
2. Conduct a thorough analysis of your target audience demographics, preferences, and behaviour across various online platforms. BUT be clear on the platform first - making it on one platform is better than diluting budget across so many!
3. Develop a comprehensive content strategy that aligns with your brand voice and audience expectations.
4. Optimise your website for search engines (SEO) to improve visibility in search results.
5. Implement a responsive design to ensure your website looks and functions flawlessly on all devices.
6. Create a user-friendly navigation structure to enhance the overall user experience.
7. Utilise high-quality, professional images and videos to showcase your products or services.
8. Develop a consistent brand identity across all online platforms.
9. Implement a blog to share valuable, industry-relevant content regularly.
10. Leverage social media platforms to engage with your audience and build brand awareness.
11. Use email marketing to nurture leads and maintain customer relationships.
12. Implement a customer relationship management (CRM) system to track and manage client interactions.
13. Offer valuable lead magnets to capture email addresses and grow your subscriber list.
14. Conduct regular competitor analysis to stay ahead of industry trends.
15. Utilise pay-per-click (PPC) advertising to drive targeted traffic to your website.
16. Implement retargeting strategies to re-engage website visitors.
17. Develop case studies and testimonials to showcase your successes and build credibility.
18. Create and optimise Google My Business listing for local SEO.
19. Utilise video marketing to explain complex concepts and showcase your expertise.
20. Implement a chatbot on your website to provide instant customer support.
21. Develop a mobile app to enhance user engagement and provide additional value.
22. Leverage influencer partnerships to expand your reach and credibility.
23. Host webinars or online workshops to demonstrate your expertise and generate leads.
24. Implement a referral program to encourage word-of-mouth marketing.
25. Utilise social proof elements on your website to build trust.
26. Develop a strong value proposition and communicate it clearly across all platforms.
27. Implement A/B testing to optimise your website's conversion rates.
28. Create a knowledge base or FAQ section to address common customer queries.
29. Utilise data analytics to make informed decisions about your online strategy.
30. Implement schema markup to improve your website's visibility in search results.
31. Develop a content calendar to maintain consistency in your online presence.
32. Utilise user-generated content to increase engagement and authenticity.
33. Implement a loyalty program to encourage repeat business.
34. Optimise your website's loading speed to improve user experience and SEO.
35. Utilise social listening tools to monitor brand mentions and industry trends.
36. Implement personalisation strategies to tailor user experiences.
37. Develop a strong brand story and communicate it effectively online.
38. Utilise marketing automation to streamline your online marketing efforts.
39. Implement a customer feedback system to improve your offerings continuously.
40. Develop strategic partnerships with complementary businesses for cross-promotion.
41. Utilise remarketing strategies to target users interested in your products or services.
42. Implement a content upgrade strategy to boost email sign-ups.
43. Develop a strong presence on industry-specific online forums and communities.
44. Utilise interactive content like quizzes or calculators to engage users.
45. Implement a robust internal linking strategy to improve SEO and user navigation.
46. Develop a crisis management plan for potential online reputation issues.
47. Utilise social media advertising to reach highly targeted audiences.
48. Implement a live chat feature on your website for real-time customer support.
49. Develop a podcast to share industry insights and build thought leadership.
50. Utilise local SEO strategies to improve visibility in local search results.
51. Implement an affiliate marketing program to expand your reach.
52. Develop a strong LinkedIn presence for B2B networking and lead generation.
53. Utilise exit-intent popups to capture leads before visitors leave your site.
54. Implement a guest blogging strategy to build backlinks and increase visibility.
55. Develop a mobile-first strategy to cater to the growing mobile user base.
56. Utilise voice search optimisation to prepare for the rise of voice-activated devices.
57. Implement a social media content curation strategy to provide value to your followers.
58. Develop a strong Pinterest presence for visual-heavy industries.
59. Utilise Instagram Stories and Reels for behind-the-scenes content and quick tips.
60. Implement a customer onboarding process to improve retention rates.
61. Develop a YouTube channel to showcase product demos and tutorials.
62. Utilise Facebook Groups to build a community around your brand.
63. Implement a robust FAQ schema to improve visibility in search results.
64. Develop a strong brand voice guide for consistent communication across all platforms.
65. Use Reddit AMAs (Ask Me Anything) to directly engage with your audience.
66. Implement a social media takeover strategy to boost engagement and reach.
67. Develop a strong presence on industry-specific directories and review sites.
68. Utilise augmented reality (AR) features for product visualisation where applicable.
69. Implement a multichannel marketing strategy for a cohesive brand experience.
70. Develop a strong email signature with clear call-to-actions.
71. Utilise HARO (Help a Reporter Out) to gain media mentions and backlinks.
72. Implement a customer advocacy program to turn satisfied customers into brand ambassadors.
73. Develop a strong presence on emerging social platforms relevant to your audience.
74. Utilise social media polls and surveys for audience engagement and insights.
75. Implement a content repurposing strategy to maximise the value of your content.
76. Develop a strong visual brand identity for consistent imagery across all platforms.
77. Utilise user behaviour analysis tools to optimise your website's user experience.
78. Implement a social responsibility initiative and communicate it effectively online.
79. Develop a strong presence on relevant online marketplaces if applicable.
80. Utilise seasonal marketing strategies to capitalise on holiday trends.
81. Implement a customer win-back campaign for lapsed customers.
82. Develop a firm privacy policy and communicate it clearly to build trust.
83. Utilise geo-targeting in your online advertising for location-specific offers.
84. Implement a social media crisis management plan.
85. Develop a strong brand positioning statement and communicate it consistently online.
86. Utilise social proof notifications on your website to boost credibility.
87. Implement a content scoring system to measure the effectiveness of your content.
88. Develop a strong presence in relevant online communities and forums.
89. Utilise dynamic content on your website for personalised user experiences.
90. Implement a customer success story series to showcase real-world applications of your products or services.
91. Develop a robust online customer service strategy across all platforms.
92. Utilise social media listening tools to identify and engage with potential customers.
93. Implement a social media employee advocacy program.
94. Develop a robust online press kit for media inquiries and coverage.
95. Utilise micro-influencers for niche market penetration.
96. Implement a content atomisation strategy to create multiple pieces of content from one core piece.
97. Develop a solid online event strategy (webinars, virtual conferences, etc.).
98. Utilise progressive profiling in your forms to gather more detailed customer information over time.
99. Implement a social media content calendar for consistent posting.
100. Develop a robust online customer feedback loop to improve your products or services continuously.

Big love Cornish Hue - Perfect Partner and The 1% Resilience Club