Taking Risks and Embracing Change

My Recent Episode on The Vertical Go-to-Market Podcast

It’s no secret that building a successful business takes a lot of work.

That’s true whether you run a law firm or a digital marketing agency.

Corey Quinn ?? recently invited me to talk on The Vertical Go-To-Market Podcast to share my story as an entrepreneur.

I talk about my journey from affiliate marketing to helping elite law firms reach their ideal clients. I also explain the power of networking and referrals, why niching down is critical, and how to overcome hurdles while growing a business.

Check out the episode to learn more: Apple | Spotify

Exploration Over Exploitation: How Taking Calculated Risks Can Save Your Law Firm

Everything's safe. Until it isn't. Taking risks is how you win in saturated markets. Here's why:

What I'm sharing today has fundamentally changed how I conduct my business, often leading to unexpected discoveries and rewards.

Call it opportunistic, bold, or whatever you want. If you're in business, you'll need to develop a keen sense of the trade-offs between playing it safe and taking chances.

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Let's paint a picture: You have a smooth-running, consistent way to get clients for your firm. You've been running this same playbook for years.

You don't experiment and try new things because you'd rather do what you know works—and because you don't want to hear your CFO complain about you wasting money trying new things.

That's great.

But what happens when, suddenly, everything changes?

When your once endless flow of new clients drys up and your cash reserves start to dwindle.

When you realize you got too comfortable.

Too complacent.

All because you didn't think exploration was worth it.

You were too busy exploiting the "guaranteed" way of acquiring new customers—then the market, technology, ethics rules, or your competition shifted.

And just like that—you've lost 30 or even 40 percent of your revenue.

Now you're scrambling for answers and rushing to find new ways to get your next batch of clients. After all, you have bills to pay. The problem is, you don't know where to look or what to do next.

You continue this cycle until you find what you're looking for.

All this hardship could've easily been avoided if you'd just appreciated the potential upside of taking some calculated risks along the way.

Setting aside resources for exploration and risk-taking when you had the means to do so.

If you had, you'd probably be much closer to hitting that next vein of gold. And once your old source was depleted, you could easily shift your focus to potential areas, continuing your success streak.

Think about it. Notice how fast the world is changing? Have you seen how dynamic our social and business environments have become?

For example, AI is starting to play an important role in a lot of businesses. Before we know it, it'll be a new standard across the board. We know it’s coming, and right now there’s still a window of high leverage.

Always be on the lookout for leverage opportunities and take a moment to ask yourself: "Am I exploring enough?"

If the answer is no, then stop exploiting and start exploring!

Get Your Firm Ahead of the AI Marketing Curve

AI is transforming digital marketing.

It is shifting theory on organic and local search, keywords and content creation, and even how marketing teams are structured.

Forward-thinking firms have much to gain by embracing AI early on.

Ryan Stewart , CEO of WEBRIS ? Legal Marketing Agency joins me on Personal Injury Mastermind?to offer his predictions and practical ways to harness AI.

Ryan has helped thousands of firms up their SEO game and has been a top-tier marketer for over 15 years. He explains why early adoption will put you ahead of the pack and how AI can level up your firm’s marketing.

Dive into how AI’s disruption of the established marketing order is good for your firm’s bottom line.

Listen to Episode 196 with Ryan Stewart here.

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