Taking a risk is less risky than doing nothing at all.

Before we create a product, design a service or build a business we want to be certain the idea will fly. We want to know for sure that if we build it, people will come.

If we only did the things we were certain would work, we’d never create anything original.

Originality is a leap of faith.

Certainty happens in hindsight.

Bestsellers are always a surprise.

Success is unpredictable.

The best we can do is have the courage to begin before we’re certain.

Taking a risk is less risky than doing nothing at all.

By @TheStoryOfTelling