Taking note of your UX really does increase conversions

Doing your best in marketing and even generating traffic but still not seeing conversions?

Your user experience (UX) on the website might be the one at fault. It is your digital marketing that gets user attention to your website, but it's your user experience that keeps them there.

A good user experience is not limited to your website design and if it follows the trend, but how much of a great user experience it creates. If you follow the trend and create a very minimalistic web page, at first look it will be appealing to the eye, but if your visitors cannot find the call to action button, then having a good-looking webpage becomes useless.

If your website looks amateur or shady, users will turn away because no one will be willing to share their personal information, such as card details, with such websites.?

If the website is too cluttered with multiple categories and multiple options, your visitors will be overwhelmed and not convert due to the distractions

Here Are a few things you should focus on when trying to improve conversion rates:

Website Load Time

This is something that UX researchers constantly stress upon. If a website doesn't load fast enough, the visitors will not wait for more than 3 seconds, this was confirmed by multiple researches conducted over different periods of time. To reduce load times, optimizing and reducing the images and videos on the website will hugely increase conversion rates

Landing Page & Product Pages

Visitors tend to have short attention spans and are easily distracted, which is why it is necessary to keep landing pages uncluttered and to the point so that users do not get distracted. A strong call to action and limited information about the product and services is the best course of action and will lead to a higher conversion rate.

Your product pages should have more information because your users are here looking for information and a link to the homepage of the website, but too many links can cause a customer to get distracted and lead to them navigating away

Checkout Process

Many customers navigate away from the cart during the checkout process because of it being complicated or not working properly. These issues can be due to faulty UX or portal related issues or maybe costs like shipping fees. To reduce losing customers here, smoothening the checkout process and offering discounts will help.

Compatibility across devices

If your website is not compatible across various devices, it is sure to result in a low conversion rate because no customer has the patience to open your website on a different device in a market where substitutes are readily available.Your website should be consistent across all devices and platforms.

Overall UX?

The overall user experience has to be optimized with the customer as priority. Calls of actions should be placed where they can be easily seen and should be strong but not be forced upon the users. The font and font size used by the website is something that UX designers pay attention to; if your font is too small or too difficult to read, users are sure to navigate away.

The overall website should have an interactive design that will spur the customer to take action and it should be easy to take these actions and convert.

Taking note of your UX really does increase conversions, so getting started on the journey of conversion optimization now will be a good idea. If you get stuck, our talented website designers and developers will gladly provide their services. Contact us at Net Fusion Technology to have a discussion with them and they will bring your ideas to life.