Taking my Own Medicine: What I’ve Done to Manage My Own “Digital Transformation”
I’ve been writing about digital transformation for some time, and have shared thoughts from our work helping clients reinvent the core of their businesses. Over the past few years, McKinsey has also been on this journey, reinventing how we work (you can read more about Digital McKinsey here.) This was by no means an easy process, and on a personal level, I have had to change how I work on many different fronts. Three in particular stand out:
- Moving away from the ‘perfect’ answer to testing and learning – As business models change and evolve, companies are changing how they work. That’s helping us to rethink how we work with clients and exploring different models of support. For me, that’s been about working much more with flexible, agile teams of experts who come in and out of projects as needed. I am working in intense, fast-paced war rooms with clients and partners, through rapid cycles of building, testing, and scaling initiatives. I’ve had to learn how to focus on not having the “perfect” answer, but finding a good answer and testing it in the field then adapting. It’s a radically different approach to problem-solving that took some getting used to. But I’ve also found it much more effective.
- Refocusing on building my network – New ways of working requires new skills, capabilities, and talent. While McKinsey has always prided itself on cultivating great talent, we’re looking to bring in people with a wide array of specialized disciplines (we’ve hired 850 developers, designers, architects, and data engineers into an entirely new group, McKinsey Digital Labs). As we evolve our HR processes, I’ve found that I’m spending way more time building up my personal networks to find great talent. Of course, networking has always been important but there are just so many more tools and avenues for doing so these days. I keep a much stronger eye on my connections through social media, speaking and publishing, not just for building my network, but also explicitly for recruiting. I have had to invest as much as 20% of my time on interviewing and helping new colleagues get connected within the firm.
- Working with a broader ecosystem of partners – Many of the new challenges in our clients’ businesses can’t be addressed just by us, even with the broader talent base we’ve built. So I’ve also had to build connections with, and manage, service and technology partners – including not only the big enterprise tech players, but also smaller service providers who complement us. It has changed the basic ways I develop new client opportunities, and mobilize to help clients build new capabilities. I have had to learn how to strike different kinds of agreements, manage partner stakeholders with their own agendas, and orchestrate delivery to clients of work across multiple parties. It requires a new level of collaboration both within our teams but also with clients, vendors, and external partners. And over time, I see how much better the problem solving has become and how much better the solutions are.
I joined McKinsey eight years ago and it is remarkable how much we have changed in that timeframe. The firm has thrived through nine decades of leadership in the consulting business, but these latest forays into new capabilities, partnerships and technologies have been as nerve racking and invigorating as wing-walking.
The one really core thing I’ve learned is that you can’t stop learning. There is no “end state” to the digital transformation journey. It’s a constant process of learning and trying new things. How has your company’s digital transformation changed your own personal priorities?
Learn more this and other topics on our Digital McKinsey site. Follow us on Twitter @McKinseyDigital. And please follow me @davidedelman.
Partner at Deloitte | Artificial Intelligence
8 年David, I think you're spot-on. Yet your excellent summary made me realize that actually none of these overarching themes are new, just intensified or more widely applicable than they used to be. [1] The agile "fail fast" method has been with us in the software development space for decades. (Even beyond software: 20 years ago putting lean manufacturing principles into practice, it involved a lot of trial-and-error... or "agile" as we would call it today.) [2] The networking has always been there, just now greatly facilitated and geographically expanded... first by email, now by social media, in particular sites like LinkedIn. [3] Being flexible, learning to collaborate with others they way that works for best for them, is a factor many of us learned long ago was essential to effective business partnering. (And not just in the professional context. Take learning a new language: expecting your host country to adapt to you won't get you very far. Similarly: winning clients, taking on new job responsibilities, jumping into a new industry or company culture.) "Digital" has broken down barriers, increased competition, and as a consequence elevated flexibility from "delighter" to a "must-have." But beyond anything else, the digital transformation has - for me - been an accelerator. Thanks for your post!
A very interesting article for all involved in management or consulting.
Chief Operating Officer bei PB Swiss Tools mit Expertise in Strategischem Business Development
8 年Excellent post - I am fully aligned. My own journey is marked by the motto "Try a little, fail a little and a learn a lot"! The scary part of digital transformation is that it touches all areas of our lives. The amazing opportunity lies within the transformation of solid off-line knowledge into the on-line world considering key trends like "access economy", community driven marketing, and holacracy, to just name a few. May the force be with us.
Client feedback professional; former small business owner
8 年Thanks, good food for thought.
Chief Technology Officer | Responsible AI Advocate, Driving Growth, Accelerating Productivity
8 年Thanks for sharing. Any best practice should be put through a test and learn cycle. It's exactly what Eric Ries proposed back in 2008. As for the broader ecosystem of partners, I couldn't agree more. Managers' roles should transform from a vendor manager to a fully accountable and results focused orchestrator.