Taking a Much-Needed Break from the Keyboard
Mark Evans
I do marketing that helps make sales faster and easier for B2B & SaaS companies | Fractional CMO & strategic advisor with GTM, brand positioning & content marketing expertise | podcaster | ex-journalist
I was scrolling through Twitter and came across a high-profile marketer who felt she was running on a wheel, trying to satisfy the relentless need to publish content.
As digital animals, it's easy to feel like the machine constantly has to be fed. If you're not posting on LinkedIn every day, for example, you're working hard enough.
It's behavior that is difficult to change, particuarly when you're battling it out for business. Everything seems more difficult and requires so much time and effort.
But taking a break (I'm in the Yukon) and not creating is good for the soul. It allows you to re-charge, refocus and really think about how you want the next few months to unfold.
In North America, we're guilty of not taking enough vacation. But our lives need more "fun days" and fewer "work days".
How do you disconnect?
Books I've Read
Less time online means more time for reading. So far, the list includes:
A rant about LinkedIn
Like many companies, LinkedIn is embracing AI. I have issue, however, with how it auto-generates messages after you accept a connection request. Read my rant .
领英推荐
Listen to this:
Amid the rise of generative AI, what's the future of content marketing? How do marketers approach content? Sam Dunning offers great insight, as well as his thoughts on the Google leaks and AI snippets.
Meet me at this event
What are doing on July 18 in Toronto?
How about attending a tech meet-up focused on meeting people and sparking new opportunities?
Whether you’re an extrovert or introvert, we’ll make sure you walk away with new ideas, contacts, and maybe friends. Tickets are only $10.
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#linkedin #books #digitalholiday #seo #contentmarketing #podcast
Consulting and V.o.C. research in b2b markets leading to insight and actionable strategies and tactics. Providing marketing research for b2b. This makes market research actionable and enables better business decisions
4 个月Every 90 minutes I take a break