Taking the "Ick" Factor Out of Selling

Face it. Your job involves selling.

If you’re a business owner, sales is the lifeblood of your success.

If you’re in any type of customer-facing role, your interactions with customers impact their desire to start or continue doing business with your organization.

If you’re behind the scenes designing, delivering, supporting, or otherwise producing outcomes for end users, then your work also impacts how customers view your organization and its products.

At a minimum, you sell ideas and initiatives internally to your colleagues.

And if you are in an actual sales role, no fancy fluffing up of your title will change the fact that people count on you to open relationships and close deals.

So why do so many folks dodge or deny that they are in sales or have a role related to sales? Why is there a stigma and why are there so many negative stereotypes about selling? Why don’t we proudly associate ourselves with the work of selling?

Sales is diminished by the prevailing stereotypes. It’s also diminished by our abiding beliefs in those stereotypes. I encounter sellers every single day who put on a fake persona when they start selling. They say and do things that they don’t feel good about and that they’d never dream of doing elsewhere.

I’ve heard countless stories from sellers who followed the scripts, skirted the objections, over-promised something to buyers, told “little white lies,” or tried to imitate someone else to win buyer favor or close deals. Those sellers share these stories because it’s what makes them feel negatively about the work of selling. Oftentimes, they lament that these are “necessary evils” that they accept as part of being a seller.

This is fundamentally false!

You don't need a personality transplant to be a true sales professional.

You don’t have to be something you’re not. You don’t have to do things that make you feel unethical or uncomfortable. It is absolutely untrue that the work of selling requires you to lie, cheat, manipulate, or take advantage of others.

If anything about selling feels wrong, icky, or unpleasant for you, then you won’t want to miss this episode of The Monday Morning Sales Rally. We are going to address these misperceptions head on and help you see selling differently.

Dylan Goff, BDR at TRYTN is bringing the donuts and a sales tip. Amy Franko, host of The Modern Seller Show, will also join us. I hope you’ll be there, too!

The Monday Morning Sales Rally is interactive and high energy. Our aim is to help you get motivated for a week of selling.

To register for this week’s episode of The Monday Morning Sales Rally, click here and complete the sign-up process. It's free and you'll be glad you did!