Taking Flight

RBI Global CMO Fernando Machado Takes Us Inside Burger King’s ‘Timeless’ Rebrand

Fernando Machado is a name that is synonymous with bold marketing. From his time as global CMO for Burger King for nearly 6 years, Fernando and team—both internal and agency partners—served up some of the most creative and daring campaigns (remember Moldy Whopper?). For his return to CMO Moves, Heide Palermo, new co-host of CMO Moves, met up with Fernando in a Miami Burger King to flip burgers (video coming soon) and to dive into the what and why behind BK’s recent rebrand. Fernando also shares his secrets in how he ensures his team and partners are being creative—but not just for creative sake.

Walgreens and Mattel Share How Their Brands Have Evolved at CES 2021

In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer-Walgreens Boots Alliance, and Lisa McKnight, SVP and Global Head of Barbie & Dolls Portfolio-Mattel, Inc. who not only pivoted their communication strategies during the pandemic but also shifted the focus of their product offerings to meet the new needs of their consumers. Listen now.

Networking as Self-Care and More from Bayer Marketing Chief Patricia Corsi

Patricia Corsi has learned many lessons throughout her career but the most important one is a lesson that has been right under all our noses (when we were able to travel)–putting on your own oxygen mask first before helping others. Find out how the Global Chief Marketing & Digital Officer of Bayer Consumer Health establish genuine connections, the pivotal role education plays in her life, and why she believes in the power of yes when it comes to mental health and self-care.

The Secret Behind NTWRK CEO’s Success: Asking for Forgiveness

The success of Aaron Levant’s mobile-first video shopping platform NTWRK that launched in 2018 may have taken the retail industry by storm, but for those familiar with the NTWRK CEO’s entrepreneurial spirit, this was simply another notch under his business-owning belt. Find out more about Aaron’s entrepreneurial learnings and beliefs, what he sees as the “next big thing” in the e-commerce space, and what his go-to everyday outfit is…the answer may surprise you.

More Inspiration in Case You Missed It

TikTok’s Global Head of Marketing Nick Tran is Moving at the Speed of Culture  

The Head of Global Marketing for TikTok has had an interesting career path that only fairly recently led him to marketing.

CMOs on the Move: Latest Brand Community Movers and Shakers 

From the Community team, we are on a mission to support your every move. Consider this your go-to resource for all the latest moves in several different industries including media, entertainment, retail, financial services, and tech.

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