Taking a Break

Welcome to the Monday Marketing Brief - a regular chronicle of what's caught my attention in the marketing world. Suffice to say, all opinions are my own.

Happy Monday, MMB readers!

A couple of weeks back, I promised I'd speak up when it was time for a little break - and that time has indeed come. In an effort to do a little re-balancing before things go mad in the final stretch to our year end, I'll be taking a short break from the Monday Marketing Briefing. Normal service will resume on September 5th (there's a Bank Holiday next week and I've got a lovely visit from my sister, brother-in-law, and nephews on the cards).

That being said, there are too many interesting tidbits to not share at least something with you. I've rounded up a selection for your perusal this fine Monday morning. Enjoy, and I'll see you properly on the 5th - where I'll definitely be bending your ear about how OKRs are shaping our department and its direction ??

Intel's CMO on Why a B2B Marketing Career is 'Really Exciting' Right No

Karen Walker talks about the exciting challenges and opportunities waiting for marketers in the B2B space. I couldn't agree more.

Are You Ready to More Effectively Handle Gender Inclusion in Marketing?

All the good intentions in the world won't help your inclusive marketing efforts if you haven't reflected on your strategy - and your reasons why. This one's worth the free subscription to read the whole article.

House of the Dragon Keeps Bringing the Marketing Heat

HBO continue to crack out the great marketing for the Game of Thrones prequel - from AR dragon hatchlings and Snapchat filters, to an Iron Throne replica at the Tower of London.

Mobile Marketing and a Cookie-less Future

We can't live without our phones, it seems - and mobile marketing aims to make the most of that. But before dismissing mobile marketing as so 2019, read this article on the opportunities available.

Gü's the Next Brand to Up Marketing Spend

The delicious pudding manufacturer is looking to take a bite out of confectionary - and have announced a ￡4.5m brand investment to do exactly that.

That's all for this instalment, but thanks for joining me as always!