Taking a Break from AI ??
The sun shines brighter and the days are warmer. That’s why we’re serving up the latest news and essential marketing hacks, allowing you to enjoy the summer days without FOMO.
We’re covering geo-location personalization (sounds more complex than it is), Nike's bullish stance on web3, and a sprinkle of other ‘growth strategy’ related insights. We also know AI fatigue is a thing, so this is the only mention of it.
Grab a cold drink and let's dive in! ??
Pause for a moment, think of a website you’ve landed on and felt an instant connection with.
This feeling could be the result of geolocation personalization! ??
Geolocation personalization is all about leveraging the power of location data to create a tailored experience for your website visitors. It's like rolling out the red carpet and welcoming your visitors with open arms, right from the moment they land on your site. ??
Imagine this scenario: a user arrives on your website and sees content that speaks directly to their location. It could be as simple as mentioning their city or region, or as intricate as showcasing specific products or services available in their area.
This level of personalization creates an immediate connection, making users feel understood, valued, and more likely to engage with your website.
?? How to implement geolocation on your website?
Whilst we are big fans of zero-code solutions here, sadly this isn’t one. However the good news is a junior developer should be able to implement this in a few hours.
They’ll need to leverage languages like JavaScript, HTML, and CSS, along with APIs provided by companies like Google or MaxMind. These APIs grant your website access to valuable location information.
Once you have this, tailoring content based on their location can drive a significant uplift in user engagement. ?? Some examples could include:
Something to think about! ??
Introducing our new section - “Community Spotlight”! ??
A special space where we’ll be sharing stories from our thriving newsletter community. You, yes you, or your business could be featured and exposed to thousands of marketeers and founders in web3. Your story could be anything from showcasing your strategies, celebrating successes, or sharing the impactful mission that drives your work.
To get involved invite 3 of your friends or co-workers to subscribe to #Web3spectives. Forward it to your friend.
As long as your feature is interesting, relevant, or inspiring (or all 3) we will feature your work in this section for free. Send us a PM after your friends have subscribed!
?? A whopping 52% of Fortune 100 companies have embraced crypto, blockchain, or web3 initiatives since the beginning of 2020. These forward-thinking organizations, which are some of the biggest and most renowned in the world, are investing in these technologies.
Could they pave the way to mass adoption? ??
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?? A ton of exciting stuff happening in the world of web3 tooling and apps! Below you’ll see a great recap of the web3 Fintech space, covering 50 platforms.
?? Within less than 24 hours of the announcement that fund management giant BlackRock had filed paperwork for a spot bitcoin ETF, the crypto market experienced a second wave of bullish momentum. ??
While regulatory challenges persist, industry experts see BlackRock's filing as a positive move. With ongoing market resilience, there's hope for a brighter future.
?? Nike is going all-in on web3! They teamed up with Fortnite (a popular online game loved by over 240 million players worldwide).
Introducing Airphoria, a direct partnership between Nike's own web3 platform, .SWOOSH, and the Fortnite universe. ??
Every Fortnite gamer who spends at least 10 minutes on the Air-Max-themed virtual island will receive the exclusive digital sneaker as a reward. How cool is that?
DOT Ads Update: New “Get Banners” Feature is Live!
Instead of going through the hassle of contacting a designer, waiting for quotes, and reviewing multiple drafts… Get animated GIF banners via DOT Ads in no time. Just click ‘Get Banners’ within the ‘Creative Gallery’.
We can't wait to see the great campaigns you'll create!
Marketing strategies are KEY to ensuring a crypto project's success. Here are the best ones (including tools) to stay ahead of your competition!
Halfway through 2023 and there are still so many upcoming conferences! Where would you like to go?
Don’t forget to invite your friends to subscribe to our newsletter! You can be featured in our “Community Spotlight” section.
Cheers,
DOT Team ??