On taking the biscuit ( or is that, 'on taking on the biscuit')

On taking the biscuit ( or is that, 'on taking on the biscuit')

The biscuit to me is a sacred treat. Nothing could replace it in my heart. I can quit sweets, booze, cheese, pudding but I know my limits. You can take everything from me but you cannot take my bourbons - shouted in a Mel Gibson Braveheart kinda way. I have my reasons.


They are deeply comforting and familiar but…


They are constantly being reinvented


They often have chocolate on them


I constantly wonder what will be next, what combination of crunch. chip, crumble, cream or choc ( I may tm the 5C’s of biscuits - everyone needs a framework right? Am I missing a C? ) Then I met Neena Vaswani of Prodigy Chocolate at a Do Lecture event. Biscuits and chocolate with an added layer.



She and her husband take classics make them better


They make the chocolate better


They’ll make the world better.


Neema and Sameer I wish you every crumb of luck, not that you need it; people with your unbridled energy, courage and?invention cannot fail. Your biscuits are, to quote your packaging, phenomenomal.

If a thing as perfect as the biscuit can be fundamentally improved then anything can.

Check out their work here

Richard Hamshire

Loves to write. Senior Copywriter Auto Trader. Founder/writer at The Raw and Cooked. Founder at McNair Shirts. Founder at Joe Public Advertising.

1 年

Phen nom e noms. Awesome. We all need biscuits.

Lisa Moran

Solutionist with a Sense of Humor-Recovering lawyer-Big Picture Dot Connector-Collector of Good People. President & Founder Employment Practices Group LLC

1 年

these are my new obsession!

Neena Vaswani

Co-Founder of Prodigy, Chocolate, only Better.

1 年

Joel Bradley FRSA, eMBA, MA thank you so so much. Thank you I am humbled. I am so glad you loved them. Please keep enjoying them.

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