Taking Advantage of the Dog Days of Summer

Conference season often sneaks up on all of us, but preparing while others are snoozing at the beach can give you a significant advantage. Here are three tips to make the most of this quiet(er) time:

1. Refresh Executive IR Messaging: Summer is the perfect time to update and refresh IR messaging. Ensure that all executives are aligned with the latest key company developments and year-end goals. Consistent messaging by everyone enables measurement, refinement and adaption.
2. Explore New Outreach Methods: Experiment with innovative ways to engage your audience. Consider launching targeted email campaigns, creating new social media accounts, or enhancing your existing online presence. Fresh outreach strategies can help you connect with a broader audience and keep your messaging dynamic.
3. Plan for Fall Conferences: Use this time to plan your approach for the upcoming conference season. Develop a comprehensive strategy that includes identifying key attendees, scheduling meetings with potential investors, and preparing a compelling presentation. A well-thought-out plan will ensure you maximize your impact during the busy months ahead.

For more information on how to prep for fall over the summer holiday, contact us at : Graham Farrell ([email protected]) [in Canada] or Jonathan Paterson ([email protected]) [in the US].