Taking Action and Setting Goals: The Blueprint for Success in Commercial Real Estate

This is edition 16 of The CRE Agents’ Weekly. ???1??6??

Commercial real estate leaders, agents and brokers can get specific and tactical advice in this newsletter that is designed to accelerate growth in their business and elevate their motivation.

?

?

Taking Action and Setting Goals: The Blueprint for Success in Commercial Real Estate

Setting goals and taking action often go hand in hand, but many commercial real estate agents tend to overlook the importance of goals.

Putting some purpose and direction behind your action-oriented tendencies can transform your strong results into exceptional performance.

Action Without Direction

Setting goals without any subsequent action makes them just wishes or dreams. Conversely, taking action without predetermined goals can lead you astray from your desired path.

Think of it this way: an action without a goal is like a ship without navigational equipment – it might keep moving in the middle of the ocean, but possibly not in the right direction.

The magic happens when actions are supported by well-defined goals. This creates a guided journey, leading to desired outcomes.

Leadership and Vision

Leadership often entails managing teams and directing collective energy towards achieving shared objectives.

A commercial real estate leader who embraces the essence of goal setting can rally motivated individuals who don’t usually set personal goals.

By introducing a compelling vision, teams can create forward momentum, harnessing collective energy to propel everyone forward.

The Reality of Goal Setting

Being action-oriented and driven by the thrill of hustling can overshadow the importance of setting clear objectives.

Do you know someone who acts before thinking? Try asking them about targets or past achievements; I find these people often don’t track their numbers, even though measuring past performance helps create future improvement.

If you consider yourself ambitious, setting clear goals can channel your energy towards tangible outcomes. When your energy is more directed, it can become an unstoppable force.

Need some evidence? Goal-setters are more successful in their endeavours; in fact, the research shows that if you write a goal down, you’re 42% more likely to achieve it.

The Call to Action

If you’re a leader, goal setting is essential. Establishing goals not only provides direction for your team but also attracts like-minded individuals. When a team's energy aligns with the leader's vision, it's a force to be reckoned with.

On the flip side, you may repel those who don’t align with the vision. This isn’t a bad thing; a unified team moving forward together is far more effective than a fragmented one.

To Set or Not to Set?

If you’re unsure about setting your own targets, but want to leverage the benefits of goal setting, working with a visionary leader or within a focused organisation is a great compromise.

Being in an environment that embodies purpose means you’ll work your way towards success more quickly.

In conclusion, whether you're a leader or an individual looking to make your mark, goals provide a roadmap.

Setting them can shape your trajectory, and acting on them can ensure you reach your destination. The synergy between setting goals and taking action offers a blueprint for unparalleled success.

?

And finally…

?

Visual success.

Create a vivid mental image of achieving your goals. It helps align your actions towards the results you’re looking for.

?

Next time

There’s a fun cheer from the oldie-but-a-goodie movie “Bring it On”: Be-Aggressive. B-E-Aggressive. Let’s unpack that when it comes to commercial real estate prospecting.

About the author

Darren Krakowiak is the Founder of?CRE Success?and the author of?The CRE Agents’ Weekly?on LinkedIn. He works with commercial real estate leaders to accelerate growth in their business. Darren is also the host of?Commercial Real Estate Leadership; you can follow?CRE Success on YouTube.