Taking the 200-Year Legacy Forward…
Sikkens, one of the AkzoNobel brand profile, has been approved with all major OEMs in India and the latest approval portfolio expansion in India is for Audi, Kia, BMW, MG, Citron & McLaren Brand apart from Maruti, Hyundai, Honda, Tata, VW group, Nissan etc. By serving as the bridge between various stakeholders, such as Auto OEMs, Multi-Bodyshop dealership groups, Insurers and industry forums like – FADA, ASDC etc, the company has contributed to efficiency significantly by improving understanding between these key stakeholders. AkzoNobel has been able to provide customers with leading propositions through various customer engagement programmes for PAN level India. In this article, Vivek Sahai, Strategic Sales & Transformation Manager, Vehicle Refinish - India and Sri Lanka, AkzoNobel provides insights into the global automotive coating market, the need for reskilling, the company’s journey so far, and future perspective.
Current Global and Indian Market for Automotive Paints and Coatings
India is a growth market and is considered “Attractive” by both global and regional paints and coatings players. Globally the automotive paints and coatings market is very dynamic and reflects different levels of maturity in different continents. Considering the expectation of each stakeholder – be it OEM, insurers, repairers, and car owners – the proposition and challenges in the market are also very different. The automotive and specialty coatings market is broadly segmented into two categories - OEM coatings (high-bake) and refinish coatings (low-bake / ambient drying) basis the coatings usage. From the end-users, the market can be viewed in four segments - OEM, Automotive plastics, Vehicle refinish and Commercial Vehicle (CV) or Commercial Transport (CT). Another often used categorisation is the basis of the paint technology such as 2K paints - Polyurethane (PU) and 1K paints- Nitro Cellulose (NC) and Alkyd.?
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