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?? WOMEN'S SPORTS HEADLINES

NWSL Gears Up for Regular Season, WNBA Hits Record-High Value

? February was another milestone month for women’s sports sponsorship in the U.S., with continued momentum across leagues, teams, and brands investing in the space. The NWSL saw strong engagement as the league geared up for the 2024 season, with sponsorship activations increasing across digital and broadcast channels. The Kansas City Current have made a name for themselves this month on socials, bringing in $53.3K in social post value and 81K engagements so far in February (02/01/2025-02/10/2025) - nearly $20K more than the next highest-performing team (Trajektory, Industry Insights Platform). Additionally, the league’s expansion clubs continued to generate buzz, signaling the growing commercial viability of women’s soccer.

? The WNBA remained in the sponsorship spotlight following its record-breaking 2024 season, generating $136 million in sponsor media value, with Nike leading at $31.2 million. The league added 155 new sponsors—a 34% increase—across 27 categories, reflecting growing brand investment (Business Wire, Sponsor United). Meanwhile, women’s NIL deals surged, with 52% of the top 100 NIL athletes being women, up from 38% in 2022. Basketball dominates, making up 35% of women’s NIL deals, with stars like Caitlin Clark securing major partnerships with Nike, Gatorade, and State Farm (Marketing Brew, Wikipedia). As engagement and sponsorship value continue rising, brands are finding innovative ways to capitalize on the momentum heading into March Madness and beyond.

?? MEN'S SPORTS HEADLINES

Super Bowl Ad Spot Prices Rise from 2024, Eagles & Chiefs?Social Value Numbers

? In February, men’s sports experienced notable sponsorship activities across various disciplines. The NFL’s flagship event, Super Bowl LIX, held on February 9, 2025, in New Orleans, commanded substantial advertising investments. Fox reported that 30-second ad slots reached up to $8 million, reflecting heightened demand. Additionally, pregame advertising slots saw a significant increase, with prices rising to $4.5 million for 30-second segments, underscoring the event’s premier status in sports marketing.

? This represents a notable increase from previous years; for instance, in 2024, 30-second Super Bowl ad slots were priced at $7 million, indicating a $1 million increase in 2025. Beyond traditional advertising, teams garnered significant value from social media engagement during and after the game. The Philadelphia Eagles saw $8.4M in social post value and 14.0M engagements, while the Kansas City Chiefs brought in $2.8M in social post value and 4.9M engagements. (Trajektory, Industry Insights, 02/09/2025)

?? TRAJEKTORY CONTENT

2024-2025 Playoffs Report

? Take a look at our NFL Playoffs Report! ?? This report breaks down sponsorship performance across the Wild Card, Divisional, and Conference Championship rounds, analyzing broadcast exposure, social media engagement, and sponsorship value. See which brands maximized their ROI and gain valuable insights to benchmark your sponsorship strategy and optimize future investments. You can find our Super Bowl Callouts here.???

?? TRAJEKTORY HIGHLIGHT

Itamar Takes New Jersey

??Last month,?Itamar headed out to Newark, NJ for the New Jersey Devils Sweep the Deck Gala organized by the Devils Youth Foundation. He got to spend time with our customers, meet some of the players, and take a photo with the Stanley Cup! Thank you to the Devils!