Takeoff with Trajektory - November Edition

?? WOMEN'S SPORTS HEADLINES

Women’s Sports Achieve Historic Sponsorship Milestones in November

? November has marked a significant surge in sponsorship and broadcast deals within women’s sports, underscoring the sector’s escalating commercial value. The National Women’s Soccer League (NWSL) announced a groundbreaking four-year media rights agreement valued at $240 million, averaging $60 million annually. This deal, involving CBS Sports, ESPN, Prime Video, and Scripps Sports, represents a substantial increase from the previous $1.5 million per season, highlighting the league’s growing appeal and marketability. (Sports Business Journal).

? In a parallel development, the Women’s National Basketball Association (WNBA) secured a multi-year sponsorship extension with Ally Financial, doubling the investment to over $30 million. This partnership, the most substantial commercial agreement in the league’s history, aims to enhance the visibility and development of women’s basketball across the United States. (Charlotte Sports) Ally has led the investment in women's sports, including their NWSL partnership. Throughout the 2024 NWSL regular season, Trajektory's data shows that Ally's partnership has brought significant brand value - an impressive $4.6M across the league, demonstrating the return that investing in women's sports can bring (Trajektory, Industry Insights Platform, Data pulled on 11/08/2024). These landmark deals reflect a broader trend of increased investment and recognition in women’s sports, paving the way for further growth and professionalization in the industry.

?? MEN'S SPORTS HEADLINES

Men’s Sports in the U.S. Secure Landmark Sponsorship and Broadcast Agreements in November

? November has been a pivotal month for men’s sports in the United States, marked by significant sponsorship and broadcast deals that underscore the sector’s growing commercial appeal. The National Football League (NFL) expanded its sponsorship portfolio to 42 brands for the 2024 season, introducing new partners such as Toyota, Sony, Applebee’s, and Accenture. Notably, Toyota became the league’s first combined car and truck sponsor in a decade, while Sony returned as the official headset provider, reintroducing corporate branding to coaches’ headsets. (Sports Business Journal) Toyota has already brought in more than $800K in social value since the start of the 2024-2025 NFL season (Trajektory, Industry Insights Platform).

? In the realm of broadcasting, the National Basketball Association (NBA) secured an 11-year domestic broadcast deal reportedly worth $76 billion with ESPN, Amazon, and NBC. This agreement, set to commence in the 2025/26 season, triples the value of the NBA’s existing contracts and reflects the league’s increasing popularity among younger audiences. The deal balances reach and revenue by combining traditional linear coverage with streaming platforms such as Prime Video, ESPN+, and Peacock, ensuring comprehensive access for fans nationwide. (SportsPro Media) These developments highlight the dynamic nature of men’s sports sponsorships and broadcast rights in the U.S., with organizations continually seeking innovative partnerships to maximize revenue and audience engagement.

?? TRAJEKTORY CONTENT

MLS End-of-Season Report

? Check out our?MLS End-of-Season Report! Our report dives into rankings for social value, top partnerships, high-performing posts, and the best sponsorship locations. Whether you’re looking to gauge your season’s success or strategize for the future, this report offers valuable insights for teams and brands alike. Download it here: https://www.trajektory.com/mls-2024-end-of-season-report

?? PARTNERSHIPS

Trajektory Customer Highlight: Philadelphia Flyers

? Trajektory is thrilled to announce that we’ve re-signed with our valued partners at the Philadelphia Flyers! Our expanded partnership now covers Digitally Enhanced Dasherboards (DEDs), Social, In-Stadium, and Web Ads, allowing us to provide even more comprehensive sponsorship measurement solutions. We’re grateful to have the Flyers on board and look forward to continuing our successful collaboration!

?? TRAJEKTORY HIGHLIGHT

Trajektory Takes Denver, CO!

? This month, Alex, Rachel, Chris, and Dylan?headed out to Denver, CO to connect with our partners at at Kroenke Sports & Entertainment, including the Colorado Avalanche, Denver Nuggets, and Colorado Rapids. They enjoyed their time at the Colorado Avalanche and Denver Nuggets game!