Takeoff with Trajektory - December Edition

Welcome to Takeoff - Trajektory's monthly newsletter - where you'll find the latest on sponsorship news, tips and tricks for tracking value across multiple platforms, and other announcements to keep you updated on all things sports partnerships!

Shohei Ohtani Signing

Ohtani becomes the highest-paid player in sports history

On December 9, Shohei Ohtani announced he would sign with the LA Dodgers in a record-breaking deal for 10 years at $700 million. Ohtani has a unique skill set in that he was one of the best hitters and one of the best pitchers in the MLB last season until he got injured.

When Ohtani debuts, there will be a lot of hype surrounding the Dodgers. The Dodgers have already signed a 25-year, $8.35 billion media rights contract with Spectrum, just one way that the Dodgers will see an increase in their revenue with Ohtani's signing. The Dodgers will also see gains from increased pricing for tickets, luxury seating, and sponsorships along with all of the additional revenue from Ohtani's Dodgers gear.

NWSL Final Brand Value

Top Brands and Locations from the 2023 NWSL Finals

Back on November 11th, NJ/NY Gotham took on OL Reign in the 2023 NWSL Finals. In an exciting game that came down to a nerve-wracking final few minutes with a red card, Gotham went on to secure the 2-1 win. This year's playoff games set attendance and viewership records and it's clear that the NWSL is on the rise.?

The final brought in $14.3 million in TV broadcast value across 156 brands and 20 locations. The top brands were CBS with $4.9 million in value, Nike with $2.0 million, Ally Financial with $1.8 million, and Bud Light with $588.6K.

The lower-level banner brought in the most value out of the 20 different locations we picked up with $3.6 million. The lower-level banner featured brands like Nationwide, Bud Light, Mastercard, Adobe, Carmax, Deloitte, Nike, Delta, and more. The next highest valued locations were the playing area with $3.1 million in value and jerseys with $1.0 million.

Patrick Kane Signs with Detroit

Kane signs one-year, $2.75 million contract with the Detroit Red Wings

In November, Patrick Kane signed with the Detroit Red Wings where he was reunited with former Blackhawks teammate Alex DeBrincat. Kane recently returned from hip resurfacing surgery and will look to give the Red Wings a needed boost as they gear up for the race for the playoffs. Kane's signing with Detroit will likely help draw more attention to a franchise that has been relatively quiet over the last few years and may help drive revenue and value up for them in the coming months.

Even though Kane, didn't join the Red Wings until November 28th, two of the Red Wings' top posts for the month of November involved Patrick Kane and brought in $24K in value and $41K in value.

Happy Holidays!

Happy Holidays from our team at Trajektory!

We're wishing everyone a warm, fun holiday season! We hope your holidays are filled with joy through the New Year.

Thank you all for your continued support!

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