Takeoff with Trajektory - April Newsletter

Takeoff with Trajektory

Welcome to Takeoff - Trajektory's monthly newsletter where you'll find the latest on sponsorship news, tips and tricks for tracking value across multiple platforms, and other announcements to keep you updated on all things sports partnerships!

Client Announcement

Welcome to the Family, Seattle Kraken!

We are excited about this partnership and what the future has in store!?

March Madness Highlights

Men's NCAA Tournament

Did anyone else’s bracket fail miserably? Well, ours definitely did. We picked teams based on who had the most Instagram followers - maybe not the worst strategy you might say ??.? Although, if you watched any of the tournaments, you know why this didn’t go well for us.?For the first time in NCAA history, a #15 and #16 seed made it out of the first round.?Along with this, it was the first time in history that there was not a single #1 seed in the Elite Eight.?

The Final Four teams gained a collective 86.3K followers from the beginning of the tournament until the end. SDSU had the largest increase in its following gaining 29.9K followers from start to finish.?

UConn finished the tournament with another dominating performance.?They won each game in the tournament by an average of 20 points which was the fourth-highest average since 1985.?

Women's NCAA Tournament

If you don’t know who Caitlin Clark is by now, you’re probably living under a rock.? She posted the tournament’s first-ever 40-point triple-double in Iowa’s win over Louisville. The women’s game has been gaining more and more traction each year.?In the Elite 8 matchup of Louisville vs. Iowa, there were more viewers than any NBA game all season on ESPN.?There have also been multiple records broken for attendance over the course of the tournament. The final was the most-watched women’s college basketball game in history coming in at 9.9 million viewers. According to Front Office Sports, this is more viewers than any MLS game ever, any Stanley Cup Game since 1973, the most recent MLB, NBA, and NFL All-Star Games, and more.

Congratulations to UCONN & LSU!

Wondering about the impact of NIL deals? Check out our blog, NIL and Brand Deals: A New Era of College (and High School) Sports

New Features: Social Overview Dashboard

We are excited to announce updated features on our platform. Our dashboards now have the following capabilities:

• Data Access for All Posts: access data for ALL of your social media posts, not just those with partnerships (this includes impressions, engagements, value, etc.)
• Compare Performance: compare the performance of posts across various social platforms like Facebook, Instagram, and Twitter
• Increased Analytics: dive deeper into your social data - you can now view which post types are receiving the most engagement on each platform as well as the type of engagement they are receiving (For example, you can see how posting on game days impacts post performance)
• New Audience Demographics: explore follower information such as age, gender, and location (country and city) for Facebook and Instagram

We are always on a mission to continually adapt our platform to better suit the needs of our clients. ?If you want to learn more about how your team can utilize Trajektory's dashboards to compile sponsorship reports, click here to get a demo today.

NBA & NHL Social Recaps

We recently released our NBA and NHL Social Recaps!?Here is a preview of what you'll find inside the reports:

NBA Social Report

• The Warriors came out on top by a mile for value over the course of the season bringing in $107 million, with the next closest team bringing in only $73 million.
• Nike finished as the top brand this season with over $200 million in value – more than 4 times the value of the next closest competitor.

NHL Social Report

• The Bruins had a record-breaking season and topped the ranks for value bringing in $20.7 million throughout the season.
• Bauer was the #1 brand, bringing in $60.7 million in value - not surprising when they have athletes like Patrick Kane, David Pastrnak, and Nikita Kucherov sporting their gear

You can download the reports here:

• NBA Social Recap
• NHL Social Recap

Trajektory Highlight of the Month

Last month, Trajektory was awarded the 2023 Tech Tank Winner at the NSF Conference! We were extremely grateful to be honored with this incredible award.

Check out the NSF article we were featured in here: The Seattle Seahawks Find an Additional $500K in Value for Lumen Field with Trajektory's Holistic Sponsorship Reporting

Thanks for reading Takeoff with Trajektory and stay tuned for next month's newsletter!