#Takeitback34 Redundant plastic packaging - Burdening our earth
Stripped the plastic from the paper box packed plastic bottle, your product is still intact - Surprised maybe my favourite brand of Ayurvedic personal care products?
I personally love the products of Biotique and use them regularly, they have been effective. An amazing woman entrepreneur @vinita jain Founder and CMD Biotique I look upto, very inspirational for an Indian company established as recently in 1992 and reaching among the Top 100 (ranked?#68) (Source: https://ecommercedb.com/store/biotique.com) in the world in personal care products. Applaud.
This is a huge opportunity for us to set an International standards for all the companies in similar product lines to reduce the use of redundant elements and also increase profits. It may at least cost 10 paise for that piece of additional packaging and equivalent loss. Along with it may set a poor standard in the eyes of your consumers who are buying natural products for a reason best known to all of us.
Hope this article would reach you and your team may consider making amends.
In case you would like insights to improve the sustainability factor, align with ESG and SDG in your business, please reach out to us.
Wishing you more success, from a Founder to a Founder :)
Ishaan Jain Amit Banka Dinesh Jhamb @sonal maheshwari
Web3 and sustainability | BlockChain | sustainability, ESG, eco friendly actions | QA consultant| Pre-Sales | Test Solutions | Net Zero, SDG and Green plant enthusiast
1 年A question inwas asked couple of days ago was "why would a company choose esg and environment when they are still hungry for money". For business people isnt this fall under luxury ??. However or whatever we talk about ethics environment responsibilities, why would any business consider environment ober their profit.