Takeaways From BevNET Live; 2025 Talent Mobility Intel; and Recent Career Moves

Four things on the agenda:

1. Our team shares a few notable observations from BevNET.com Live?— a premiere event for the beverage industry
2. Executive placements (our movers and shakers)
3. We asked; you answered: Do you plan to switch employers next year?
4. Kind words from the It's Skinny? team

TikTok Shop and Non-Alc Beer... A Few Takeaways From BevNET Live

• For the first time ever, non-alcoholic beer outsold alcoholic beer at Whole Foods Market nationally... Athletic Brewing Co. has dominated this category
• Brands with cultural references grew 600 percent more than those with none

• The RTD category is still booming and is expected to grow 12 percent by 2027
• TikTok Shop has bev alc on its radar —?its U.S. policy allows beverage alcohol ads, creating fresh opportunities for beer, wine, and spirits brands

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Executive Moves

Poll: Do You Plan to Switch Employers in 2025?

Want more talent trends and compensation insights? Download our 2025 Salary Reports.

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Thanks for reading. We'll be back with more executive moves, leadership advice, and other musings about the consumer economy to help you build and elevate your role in it.

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—ForceBrands Team