Take Your Virtual Tour To The Next Level: The Content Layer (Part 1 of 3)
Welcome all, to our 3-part series on how to take your virtual tour to the next level. With over 10 years of experience and more than 3,000 tours under our belt, we've gathered valuable insights into what makes a virtual tour exceptional and we're excited to share it with you. So join us as we share our tips for taking virtual tours like yours to new heights.
When creating a virtual tour, we believe there are three essential layers that make up the fundamental components. These are:
In this newsletter, part 1, we'll delve into the content layer, focusing on the visual assets that breathe life into your tour - breaking it down into 3 easy tips.?
Let's get started.
The Content Layer
The content layer forms the foundation of your virtual tour, captivating users with visually stunning assets. Here are three tips we'd recommend to enhance this layer:
Tip #1: Dress Up the Spaces
There's nothing worse than a dull, lifeless space in a virtual tour. To captivate your audience, ensure your spaces are well-lit, tidy, and visually appealing. But don't stop there – think about how you can infuse each space with storytelling elements. Introduce props, arrange furniture thoughtfully, and consider incorporating people to add depth and vitality to the scene.
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Tip #2: Aim High
In the world of virtual tours, resolution matters. While many 360-degree cameras offer decent resolution, don't settle for the bare minimum. Aim for higher resolutions, such as 12K, 16K, or even 20K, to showcase every detail with clarity. Utilise high dynamic range (HDR) to enhance visual fidelity and bring your spaces to life.
Tip #3: Embrace the Less is More Approach
Gone are the days of labyrinthine virtual tours with countless clickable elements. Instead, focus on quality over quantity. Opt for a curated selection of well-dressed 360-degree scenes that offer users a seamless navigation experience. By streamlining your tour and minimising unnecessary clicks, you'll keep your audience engaged and immersed.
We hope these tips inspire you to elevate your virtual tour game and create unforgettable experiences for your audience. Stay tuned for our next post, where we'll explore the navigation layer of virtual tours. If you have any questions please get in touch, we’d love to help.
Until next time, happy virtual-touring!
P.S. If you’d prefer to watch Creative Director Jay Scott-Nicholls present this information, you can watch in full here: https://www.youtube.com/watch?v=u4l58SMKer0