Take your Mini Strategy Dose for the Month Now
Hello Folks,
Hope you've been in great spirits and are winding down for the year!?
Last month I read further into unique positioning strategies as well as integrating unique selling propositions into taglines. Sounds interesting? Read more below!?
I'd also love for?you to check out my artisan gift store, The Smiling Store. I look forward to connecting with you there and?unboxing smiles in your life, so please follow me?@thesmilingstrategist?on Instagram.
I hope you enjoy your mini strategy bites for the month as well as browsing through unique handmade artisan gifts?with a smile. :)
MINI STRATEGY BITE 1: UNIQUE POSITIONING STRATEGIES
To break out of unprofitable positioning patterns, Consumer Researcher Youngme Moon recommends 3 unique strategies. Ever tried them?
Reverse Positioning: Consider going away from points of parity in your product category. Jet Blue offered low prices with new services such as free Wi-Fi and seatback entertainment systems, redefining points of parity with the airline industry.
Breakaway Positioning: Do you find yourself stuck in low opportunity product categories? Breakaway positioning provides a way to leap into a new category. Think about how Swatch entered the wristwatch industry and revolutionised the category from heritage to fashion.Stealth Positioning: If your product is tainted, try this approach.
Stealth positioning: Allows brands to conceal the true nature of your products by associating them with a different category. Think about AIBO, the household robot, being repositioned as a robotic pet by Sony to lower consumer expectations and even make it enjoyable for consumers to provide training to correct it's mistakes.
Source: Moon Youngme, HBR
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MINI STRATEGY BITE 2: EMBEDDING YOUR USP IN YOUR TAGLINE
#Marketers?&?#Strategists, it's?#polltime?with?#ministrategypoll! Take a little strategy break. ??I am a believer in decoding the unique selling proposition (USP) for your products and services. They can be strong advertising taglines too! Have a read of a few below:
Now,?#takethatpoll.
MINI STRATEGY BITE 3: UNBOXING SMILES AT THE SMILING STORE
Follow The Smiling Store @thesmilingstrategist on Instagram, a sanctuary of joy in this fast-paced world we find ourselves in. In an era where time seems to slip through our fingers, The Smiling Store stands as a gentle reminder to pause, to appreciate, and to share moments of warmth and love with those who matter most, including yourself. Here we celebrate the art of gifting, a timeless practice that's in danger of fading away in the hustle and bustle of modern life. Our curated collection of handcrafted treasures is a testament to the dedication and skill of artisans who pour their hearts into every creation. The Smiling Store is more than just a shopping destination; it's a place where smiles come to life. When you open one of our beautifully packaged gifts, you're not merely unboxing an item; you're unboxing joy, warmth, and the spirit of giving. Come, join us in spreading happiness, one gift at a time.
If you'd like to discuss any of the above or work with me on a brief, please feel free to steal my time at https://lnkd.in/gPNEKyR8#thesmilingstrategist?
I look forward to hearing from you! :) Until next time, be good.
Your Smiling Strategist,
Roma | +61403880286