Take Your LinkedIn Profile From Good To Great With These Three Simple Tips

I commonly see that folks are missing three huge opportunities to brand themselves on LinkedIn.

Here are three simple tips to increase your branding and to take your profile from good to great.

1.) Have a background that represents your brand. The majority of folks have the default LinkedIn background.

You have limited real estate and the first thing folks are going to see is your background and head shot. And profiles with head shots are 14x more likely to be viewed than those without.

You can see how I include my brand as well as head shot:

2.) Gain credibility, increase your connections and followers and have fun by posting an article. An "article" could simply be a few sentences or something short and fun to post.

From the home page, simply click on "write an article" and follow the steps and within minutes you will have your first article published!

3.) Leverage LinkedIn Groups. You could spend half a day at a community event and walk away with a couple of business cards. Or, you can join local (or regional, national or international) groups and take your connections from hundreds to hundreds of thousands quickly. You will get you and your brand in front of lots of people by posting in these groups.

To join a group, simple do a search, then in the drop down click on "more" and then click on" groups". You can then enter a group and click on "request to join" and typically within a day or 2, you will be admitted into the group.

I'm always looking to learn and to grow. What additional tips can you share to take one's LinkedIn profile from good to great?

If we are not already connected, feel free to follow and/or connect with me. I am always looking to grow my network of top professionals.

#marcwelker