Take Your Brand To The Next Level In 2022 With These Social Media Hacks

With social media becoming an essential part of our lives, brands take a very strategic approach to their social engagements. 2022 will be increasingly comprehensive, and you need to carefully plan your social media efforts for maximum reach and engagement.?

Here are the best social media hacks for small businesses to help your brand stand out amidst all the noise.?

1. Extra emphasis on video content

The present-day demand for video is insatiable. 81% of users prefer video over other forms of content. In 2022, the demand will increase as customers seek simple ways to consume content. What’s more, videos effectively drive conversions, 60% of shoppers claiming to have decided to purchase after watching a video.?

2. Automate all social media activity?

Suppose you find yourself spending too much time on social media creating posts and writing captions for your visual content. In that case, you need to consider automation to ensure you have time for other essential business activities. Social media automation tools allow you to schedule your posts to get published at certain times.

3. Stay on top of trends

What are people talking about online? What are the trending social issues that users are discussing online? Creating content around the trending topics allows you to attract potential customers to your brand. This is because your brand content will show up when people search the trending topics.

4. Gamification through ‘Share’ buttons

Your videos should be top-notch to entertain your viewers and encourage them to share your content on their timelines. Create a little competition by providing incentives to those who share your content, and receive the most engagement.?

5. Keep an eye on competitors

Keep an eye on your competitors to see what they are doing. Analyze their social profiles to identify what worked and didn’t work for them.

?6. Leverage humanized chatbots

AI-powered chatbots simulate human conversations and provide prompt answers to their social media questions. They speed up self-service options for customers and solve common customer issues such as checking order status and product inquiries, and more.?

7. Double up as shoppable channels

Take advantage of shoppable channels to allow customers to order and pay for items right from their social media pages. If you want to compete favorably on social media in 2022, you should enable this feature to transform your social profiles into shopping channels.?

8. Establish KPIs and optimize through analytics

To achieve the best results on social media, your social strategy should be data-driven. This means focusing on the metrics that matter and avoiding vanity metrics that align with your goals.?

9. Research your audience

Only 55% of marketers study social data to understand their users. By analysing your audience, you will know the social platforms where they spend most of their time and the content that appeals to them.?

10. Churn out bite-sized content

The average internet user has an attention span of 8 seconds, down from 12 seconds at the start of the millennium. With attention spans declining steadily, you need to focus on bite-sized content to ensure you can pass your message quickly before you lose your users’ attention.?

The social media landscape is constantly changing, and what worked a few years back may not be as helpful in the coming days. That’s why it’s essential to look ahead and start preparing your social media 2022 plan. We have shared the ten hacks that will help you thrive on social media come 2022.?

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