Take Prompt Action

Far too often, people stifle the flow of referrals to themselves simply because they are slow (or altogether fail) to get after referrals that they get.

No doubt, the life of an entrepreneur, sales representative or professional can be busy. Sometimes you become consumed with too much business.

Know this (if you don’t already), business cycles. If you are not careful, a full plate can become empty before you know it.

The lesson is simple. When you get a referral, get after it. Make contact. Demonstrate that you value the business, even if the call or e-mail goes, “I am really busy this week … will it be okay if I responded more completely early next week?”