Take notes: your industry is changing

B2B marketing is undergoing a rapid transformation. Are you prepared to keep up? New research from the Winterberry Group outlines trends across the industry and how they’re shaping future marketing strategies. The full report covers:?

• Changes in B2B buyer behavior?
• Data utilization, data privacy and data practices?
• Navigating the complex technology landscape?
• The emphasis on brand marketing and thought leadership?
• Channel mix impact on content demand and consumption
• Implications of AI on marketing organizations?

GET THE REPORT!

Insight from our CEO

With so many options, understanding what actually moves the needle in B2B marketing is vital. Our CEO Rob Sanchez recaps some recent news to help you get in front. Read his recap!

Data in action

With lofty goals to scale and reduce the cost of their ABM program, Gigamon turned to Anteriad, which resulted in 90% net-new ICP account names and 80% reduction in cost per lead.??See the results!

Newsworthy Moments

• Forrester: Anteriad recognized in new B2B revenue marketing landscape report ?
• MarTech Cube: Karie Burt shares insight into the evolution of privacy in the digital landscape ?
• Podcast: Karie Burt and Courtney Cope on Email After Hours ?
• Sammy Award: Anteriad Marketing Cloud wins Product of the Year for Second Year in a Row ?
• MORE NEWS

Upcoming Events

B2B Sales & Marketing Exchange

Anteriad is sponsoring the B2B Sales & Marketing Exchange on August 7-9! Connect with your peers to discuss fine-tuning and accelerating B2B account-based marketing, demand generation, GTM, and revenue strategies – all while embracing the power of AI, intent, and machine learning.? Save big with our sponsor discount code SMXSPON50 and join us in Boston!

Technology Marketing Exchange

Anteriad will be back at the Ritz-Carlton in Half Moon Bay, CA to host the Technology Marketing Exchange on September 20-21, 2023! Join us to network and learn among your peers as you explore tactics in data-driven ABM, tech-informed demand generation, the future of B2B data, and other trends. Contact your sales rep for an invite to this exclusive event or drop us a line to learn more!

Leveraging Data: How to Sharpen Your Scoring Model and Increase Lead Velocity??

Register now for ANA’s B2B Thought Leader Series webinar on Thursday, September 28 at 3 pm EDT. Just in time for 2024 planning, Anteriad’s Director of Marketing Operations, Carissa McCall, will share best practices on how to put an improved data strategy into motion.??

Talk to an expert?and learn how Anteriad drives growth for its customers through powerful and trusted data.