Take the Leap in 2025: From "Do Your Job" to "Add Value"

As rapid technological advancements continue, disruption is no longer the exception but the norm. The days of simply "doing your job" are behind us. In 2025, success isn’t just about completing tasks; it’s about adding value, going beyond your job description, and making meaningful contributions to your organisation.

Here are some actions you can take to remain relevant in a world that’s constantly changing:

1. Be Curious About Your Colleagues

Your coworkers aren’t just teammates—they’re potential collaborators with unique perspectives and skills. Take the time to listen actively, ask insightful questions, and understand their challenges. By doing so, you’ll uncover ways to support their success while identifying opportunities to create value for your team and organisation. Collaboration begins with curiosity.

2. Build Global Relationships

If your organisation has people doing a role similar to yours in different countries, take the initiative to connect with your global counterparts. Share insights, discuss challenges, and collaborate on solutions. Problems and opportunities don’t recognise borders, and by fostering international connections, you’ll bring fresh ideas and perspectives to the table. A strong network of internal relationships will enable you to get things done.

3. Embrace AI with Purpose

AI is transforming how we work. Don’t just observe its impact—actively explore how you can leverage it. Periodically reflect on the following:

How are people using AI in your area of work?

How can AI enhance efficiency in our processes?

What specific problems can AI help us solve?

How can AI open new opportunities for our team or organisation?

By reflecting on these questions and experimenting with AI tools, you’ll not only stay ahead of the curve but also position yourself as a forward-thinker in a rapidly evolving workplace.

4. Invest in Your External Network

Your external network is a goldmine of knowledge, insights, and opportunities. Engage with thought leaders, stay attuned to industry trends, and seek inspiration from beyond your immediate circle. Platforms like LinkedIn make it easier than ever to build relationships that spark growth and innovation. A strong external network not only strengthens and broadens your perspective but also increases your ability to add value.

5. Align with Organisational Strategic Priorities

To truly add value, understand how your efforts align with the organisation’s strategic goals. Understanding the bigger picture of your company’s vision and mission can be a great motivator to add value when the situation arises. Being intentional about aligning your work to your organisation's priorities consistently is what will make you indispensable in the workplace.

Are You Ready?

In 2025, staying relevant isn’t about keeping up; it’s about staying ahead. It’s about building relationships, embracing change, and contributing meaningfully. The mindset shift from “doing your job” to “adding value” is no longer optional—it’s essential. So, what will you do differently to add value in 2025?