Take The Lead: Strategies for Capturing Trade Show Success

I help many clients?exhibit at trade shows. An often overlooked component is the effectiveness of their lead capture efforts. Typically, the team is so focused on setting up meetings or ensuring the demos are optimized that the lead capture effort is not given the same scrutiny.

Trade shows are valuable opportunities for healthcare IT companies to showcase their products. They are also great venues to network with industry professionals and capture leads. A successful lead capture strategy can enhance?success at trade show events, creating opportunities to fill the sales funnel.?

But, capturing leads efficiently can be challenging in a bustling trade show environment. So, having a solid pre-show plan is essential. In this blog, we explore different lead capture techniques and discuss:

• Qualifying leads strategically to focus on quality over quantity
• What Data to Capture
• Customizing lead qualification questions to identify high-potential leads
• Post-Show Follow-Up
• Maximizing ROI

Healthcare IT Commercialization Success: Sophisticated Markets Require Sophisticated Strategies

"While these companies develop complex, sophisticated products to meet highly specialized needs of healthcare end users, their go-to-market strategy often follows the old 'if you build it they will come' approach. This just doesn’t work. Nor do common B2C and B2B commercialization strategies."

ABOUT HSC

Healthcare Service Consultants (HSC) has been accelerating the growth of healthcare companies since 2012. The 32 companies we worked with have benefitted from our unique combination of healthcare industry, product marketing, and leadership experience.We strive to enable all our clients to realize:

• Deeper Customer Understanding
• Increased Market Awareness
• Greater Sales Channel Productivity
• Stronger Corporate Identity

As the only healthcare product marketing firm led by an individual with over 25 years of healthcare industry experience, we hit the ground running and save you time. Our clients find this makes a big difference in the value of our contributions.

Step-Up Your Commercialization Strategy: Maximize the Value of Your Product Marketing Consultant

As a leader of a?health tech company, you juggle many priorities. For example, product development, funding, sales, customer success, and business strategy. Amid these responsibilities, product marketing may not receive the attention it deserves.? In this months blog, we discuss:

• The importance of product marketing in the context of a commercialization strategy.
• How to maximize the value of a skilled product marketing consultant.
• The importance of sharing information with your hired consultant.