Take Imperfect Action Quickly to Win and Pivot with Confidence

Uncertainty and volatility define today’s business environment. Speed to results is what truly matters in winning the game of business. So how do you make strategy work in a fast-paced, ever-changing market—one that no longer relies on static 10-year strategic plans?

Adapting and executing strategy at speed has become an essential survival skill for CEOs, and it’s one I emphasize with every leader I work with. While we may set 5-year and 3-year goals, we adjust course every quarter, responding to shifts in the tides and currents of the market. Success doesn’t follow a straight line. Life rarely works that way. Instead, we must navigate sudden icebergs as they appear, staying vigilant by constantly assessing our surroundings.

Of course, CEOs must set a clear strategic direction. A compelling vision inspires teams, drives innovation, and lays the foundation for long-term success and value creation.

Personally, I’ve always led by taking fast, decisive action rather than striving for perfection—a strategy that avoids the trap of analysis paralysis. This approach works. It’s better to be imperfectly right than precisely wrong.

The companies I advise and help lead are consistently growing revenue and profits at a pace well above the U.S. average. Why? They establish clear goals, take action quickly, and pivot just as fast when market conditions change—all while keeping their eyes firmly on the ultimate objective.

The key is to focus laser-sharp attention on what matters most. Then, as you sail through the unpredictable ocean of business, be ready to tack fast and adjust course as needed. Progress may not always be perfect, but with agility and focus, you’ll reach your destination intact and successful.