Take it from Media/Me

Welcome to my series of Tweets from media sharing their PR pet peeves, followed by my take.

?? Take it from media:?Oliver addresses the latest underworld developments in PR tactics. https://lnkd.in/gkhArmcy

?? Take it from me: Reporters are already worrying about AI clones taking their jobs, so it's best not to hype befriending their enemy. ??

?? Take it from media: Leigh C. implies that reporters are the needle and pitches are the haystack at major publications. https://lnkd.in/gPknFZh8

?? Take it from me: Educate your clients or bosses about the landscape and present a diversified strategy for your media targets. If big game hunting, ensure your pitch is compelling and in the reporter's wheelhouse.

?? Take it from media: Eric Kelderman advises against blanketing a newsroom with a pitch. You want your pitch, not your pitching approach, to be the topic of discussion. https://lnkd.in/e9dX8D6E

?? Take it from me: If you are in a crunch and have two ideal media targets at the same publication, include a note in your pitch to each that you are also sharing it with the other reporter.

?? Take it from media: Tim Marcin is on a mission to empty his inbox as he cuts through irrelevant email clutter like a Jedi in a pumpkin patch. https://lnkd.in/gXqFPb8a

?? Take it from me: Make his mission harder by doing your homework and sending him beat-specific compelling pitches he wants to keep and consider.

??Take it from media: Ben Cousins would appreciate it if you did your homework before pitching him. https://lnkd.in/gBVk8RwP

??Take it from me: Given the shrinking pool of reporters, make your first impression count since only the spam collector will see your second one.

??Take it from media: To paraphrase Heather Sells, don't treat your pitch like kids treat their homework and complete it the day before it's due. https://lnkd.in/gCDw-Na6

??Take it from me: Always maintain a grid with every Holiday and heritage celebration to plan your relevant pitches far in advance.

??Take it from media: Andy Robertson finds it strange when embargoed news from strangers arrives in his inbox. https://lnkd.in/gYcKif3H

??Take it from me: Adding "embargo" to a pitch has no magical powers to prevent it from being covered unless the reporter has agreed to the embargo in advance.

??Take it from media: Eric Flack throws a red flag on the field for co-opting a trending topic to shoehorn in a pitch. https://lnkd.in/gtHbgnty

??Take it from me: Clever pitches don't work; compelling, relevant ones do.

??Take it from media: Kylie Robison advises against strangers spamming her private number with irrelevant pitches early in the morning. https://lnkd.in/g97-HxuA

??Take it from me: The publicist above didn't make one mistake; they made five! Media intros begin online; reporters will provide a number if they want you to call, and when you call, do it once at a reasonable hour with a compelling and relevant pitch.

??Take it from media: Amanda Silberling warns against trying to make a trend piece happen. https://lnkd.in/g4Xv7JJu

??Take it from me: Trends travel in threes.

??Take it from media: Meghan Morris explains the meaning behind the complex phrase "remove me from your lists." https://lnkd.in/gdBAKaDY

??Take it from me: Only add media to news distribution lists if they agree.