Take control of your product’s life cycle using PIM

In a market that changes rapidly, it is important that you can move quickly from an idea to a salable product. For this to happen, you must be able to collaborate efficiently across departments when creating new products, and respond quickly to changes by updating product information across channels.

In this context, a central system for Product Information Management is a good aid, because it lets people work flexibly and much more efficiently with product information rather than having information spread out across several sources.

A PIM system, among other things, makes it possible to optimize the last stage in the product release, when you have a nearly complete product, which will soon be marketed. Among other things, it is here where the critical?time-to-market can be reduced.

Instead of the traditional linear process, which ends with the products being registered in the ERP system and thus ready to be sold, you can let the products’ life cycles start in PIM, which functions as a kind of sandbox – a central location, where product information can be worked on, before it is released on the relevant channels and internal systems.

In the PIM system, all of the departments can work with the products in parallel, and it means that among other things, marketing can start to prepare its campaigns early on in the process, even though the products are perhaps not 100 % in place.

Keep the ERP system free of irrelevant data: using PIM as a sandbox

In reality, PIM can be like a sandbox, to place products and work with them without them affecting the ERP system before there is an actual purchaser for them.

The ERP system is based on transactional data, which cannot be deleted and thus fills up the system, whereas in the PIM system, you can quickly change and delete data. The PIM system can beneficially be used to prepare the products for sale, and the company can provide their marketing team the opportunity to market new products based on all of the relevant data, even though they are not yet registered in the ERP system.

Once selling the individual products or product groups becomes relevant, they can be easily transferred over to the ERP system.

In this way, the life cycle of the product is optimized, while at the same time irrelevant data is prevented from adversely affecting the performance of your ERP system.?

See how the Perfion PIM system brings all your data sources together and ask for a demo.