Take care of your relationships and the sales/money will take care of itself...
Prakash Menon
I help you create a successful career transition blueprint in less than 90 days , also learn to monetise your own unique ideas, doing the work you truly love, WITHOUT the fear of any insecurities of your future income.
If you want to go quickly, go alone. If you want to go far, go together. - African proverb
In his book “Thou Shalt Prosper”, Rabbi Daniel Lapin gives out his well researched and detailed answer to the perennial question “Why are Jews so successful at business?” He traces the roots of the community’s prosperity to the wisdom of the Torah. One fundamental that he particularly stresses is that “human interaction is the root of all wealth”.
Profound, isn’t it? Without other people, no one gets rich, never mind what resources he has at his disposal. Imagine finding a goldmine without employees to dig it out and a customer to sell the gold, you get the picture!
The world of trade and commerce evolved from the days of barter when relationships made all the difference, and even in today’s digital economy, the fundamentals remain unchanged, relationships still make all the difference. Thus, relationships are the fountainhead of all wealth, and those who take good care of their relationships, never have to fret about sales or money or the bottom line. They would have motivated employees, supportive investors, and loyal customers by their side always, the sure recipe of success. Relationship is the secret sauce of success in business.
Most people are emotional creatures and for them relationships matter in a big way. They might put up with a bad boss, a bad customer service, a bad vendor or even a bad customer out of desperation and lack of other resources, but as soon as they get an option, they would cut the ties with urgency and a sense of relief.
A smart leader values relationships way above profit.
The company that calls back a bunch of defective products without considering the cost, would gain trust and loyalty from its customers and would recover the money several times over in the long run. The company that refuses to lay off its people, despite the slump in business, would earn loyalty that a fat bonus can never buy. A relationship manager who goes the extra mile and gives a waiver on an incorrect transaction has a much better chance at up selling to the customer as compared to the manager of an organization that has never made a mistake in the first place.
Michael Denisoff, the founder of Denisoff Consulting Group summed it up when he said, "Without strong relationships, it is impossible to have success as a business owner".